SEO is the most important part of any web-based business. If you do not optimise your website properly and according to search engine standards you will not drive organic visitors to your site.
The time has come to embrace the marketing powers of Pinterest and Instagram. The two social media networks have increasingly gained in popularity and should no longer be ignored by digital marketers.
Choosing the right social network for promoting your business can be hard, especially if you have limited time and resources.
It is the age-old debate in the world of CMS: WordPress vs. Drupal. Both platforms have been incredibly successful in recent years and both have their diehard backers.
Search Engine Optimization (SEO) has been viewed as the major form of online marketing and promotion over the past years.
Having a professional looking logo is central to your branding, both online and offline. A badly designed logo can do serious damage to your credibility and professional image.
The world of digital marketing is constantly changing and both digital marketing experts are having to adapt to new approaches and challenges.