Twitter allows you to share a tweet you like or find interesting. This function is called a retweet and the action is known as retweeting.
Before sharing somebody else’s tweet in your news feed you should ask yourself: “why should I retweet?” and “how do I retweet this?”.
In both cases finding the right content for your followers is the main aim!
First of all it’s a way to engage with other people and showing them that their tweets are relevant to you. At the same time, you are providing great content to your followers. As a company, it shows that you are not just talking about yourself but give just as much importance to your followers.
A replica of your company’s tweet can bring more audience to your profile and increase trust.
Researches showed that tweets containing links produce over 16 % more retweets than actual clicks on the links. That might sound funny because, if you think about it, those tweets are retweeted without even opening the link. We can deduct that many people use pure retweeting as a part of their twitter strategy.
However, you must pay attention; you should be able to find the right balance between tweets and retweets – even your retweeting could be seen as spam. To improve the number of retweets you should use a call to action (RT) to invite people to act.
Have you already prepared your strategy to boost your tweets?