Choosing the right social network for promoting your business can be hard, especially if you have limited time and resources. Generally, it is wise to use as many social media channels as possible, but it is likely that one will emerge as your social network of choice. It usually all boils down to Facebook and Twitter. Which social network is best for your business? Here are the cases for each:
1. Facebook: A Social Network for a Close Relationship
In the social network world, Facebook reigns supreme; it even has its own movie called “The Social Network”. With more than 1.5 billion active monthly users, Facebook is by far the biggest social network in the world. It is the staple amongst social media and the most obvious go-to for any business looking to promote itself online.
Given the personal way in which most people use Facebook, it is a great way for you to engage with your followers and fans. Unfortunately, Facebook has made it a lot more difficult in recent years for people and businesses to promote their pages’ posts on the social network. Nowadays, a post made by a page has a 10 times lower reach than it used to. This is largely due to the fact that Facebook wants businesses to pay to promote their content.
Nonetheless, given the ubiquity of Facebook as a social network and the nature of its use, it provides quality followers who are quite likely to convert in one way or another.
2. Twitter: A Social Network for Increased Reach
Twitter is constantly growing and is probably the second most famous social network in the world. At 316 million active monthly users, it significantly trails Facebook, but still offers something unique and interesting for online marketing.
People use Facebook to engage with friends, acquaintances and organisations that they already know. It is often quite a private and personal social networking experience, which is why Facebook followers are likely to engage more strongly with your content. Twitter on the other hand is best for engaging with strangers over the web. Through trends, hashtags and retweets, Twitter is a social network for those looking to engage with the wider public.
As such, in terms of building an online presence with maximum reach, Twitter can be very interested for businesses looking to do online marketing as it allows them to engage with people from all over the world in a way that is much easier than Facebook. On the flip side, Twitter followers do tend to be more quantity and less quality in terms of conversion when compared with Facebook.
3. Verdict: Both
Though not the most satisfying answer to those wanting to focus on just one social network, it is the simple truth. Facebook and Twitter complete each other in many ways and are both important for building an effective social media strategy. Facebook and Twitter balance each other out well and can help your business reach countless new potential customers.