Branding and media

The best way to make your business known to people is through a logo. All successful businesses have a logo design that is both intriguing and that people remember. For example, you can spot the M of McDonald’s or the Starbucks mythological creature from a mile away and know what business they belong to.

In the same way, Kliwo helps you create a logo that will enhance your brand identity in a unique and curious way. Designing a logo is not a one-size-fits-all solution. Instead, you will need to understand the type of target group your business if focusing on, the type of competitors you compete against and the industry trends of your business. You need to identify the mind space you would want your business to occupy.

Only after that putting all these small but important details into the big picture, a prototype of a logo that resonates with your brand can be designed. The ext step will be to gather as much feedback as possible by presenting your logo prototype to as many as you can. This way, and through the incoming feedbacks, additional tweaks can be implemented accordingly to achieve a logo design that truly reflects your business. Remember, a logo is the face of your business, which is why it needs to be perfect and reflect your brand’s core values.

Once the logo design is complete, it is time to define your brand message, also known as the slogan. This is all about what your brand has to offer to its customers. It also includes your mission and vision for your brand and what you aim to achieve with it.

Here are some of the top things that needs to be taking into consideration while writing your brand message:

• Your core principles and values.
• What makes your brand different from others.
• Your target audience.
• The culture of your brand.
• important keywords used by your audience.
• How do you differ from your competition.
• Is your brand message catchy enough to conquer a space in the mind of your audience.

Everything your brand express should have an intentional meaning. If you are in the process of changing your overall business branding, then changing your brand message should be an integral part of the process. Remember, what is catchy and modern today may not be as bold tomorrow. This way big businesses change their brand messages when required to stay always in touch with the industry trends and the target audience preferences. 

No matter what you do, creating an accurate and targeted brand message will truly reflect your business and help audience understand what you are all about as soon as they read your brand message.

to give an instance, let’s by chance suppose you read the statement “Just do it!” in an advert somewhere, I bet your mind will without doubt connect it to Nike without the need of even signing the advert with the business logo. It’s the psychology of marketing that plays an effective role in the development of a business brand. It’s truly fascinating but understand your audience is key to your brand success. 

Your brand should have a unique way of expressing itself to its audience. For instance, your brand’s tone of voice may be professional, friendly, inspirational, or anything else you want it to be. The secret here is to establish a consistent brand voice across all your platforms that is best suited for the your type of industry, the target audience you try to reach and the type of image you want your business to be known as .

The brand’a tone of voice need to be reflected both internaly and externaly. For instance, you need to adjust your external communication to follow the establish tone of voice in any of your marketing campaigns, social media, advertisements, PPC…

In the long run, the tone of voice will help you solidify the identity of your brand. Studies have shown that brands deviating from their standard tone of voice may result in a negative impact of their brand reputation.

My aim with the branding service is to understand what kind of voice you want to have with your audience. After that, it is my duty to help you get your voice consistent on every platform. This will help assert who you are as a brand so that your customers can remain loyal to you.

As a business, developing a detailed brand guide is necessary for the brand reputation of your business. This guide will help setting a branding standard throughout your organization. It will help set branding rules for any of your marketing campaigns, social media posts, adverts or even with the external communication with your clients. It is an important aspect of branding that many businesses are unfortunately overlooking.

Finally, the brand guide encapsulates your overall brand details such as your brand’s color palette, type of style used in your images, videos and other multimedia of choice, tone of voice, brand message, website, social media, and other brand materials such as banners, flyers and print work. All in detail so both your organization and external third-parties follows with ease.

The brand guide is also used as the standard guide for your marketing strategy or any type of communication signed by your brand. For example, it will have the type of language and tone of voice you need to implement in the various scenarios of your business journey. The brand guide will support all the steps of your business journey from the color palette used in your branding to the fonts in your website covering all the necessary branding parts including:

• Logo design and type of logo customization used in different scenarios. 
• Guidelines for images, videos, print material, and typography…
• Set the tone of voice, brand message, and design style of your brand.
• Identify the unique editorial standards to set your brand apart of the competition. 

Creating the brand guide will mean that your organization and external influences will never be confused about your brand standards specified by your brand guide. This will consecutively translate into your audience getting well-acquainted or conversant with you brand.

Last but not least, branding will need to be well introduced into the communication and branding used by your organization in your social networks. The key is to balance your content with your business core values and brand message so that your audience is never confused. Continuity in instructing your audience or transferring information digitally involves methodical planning and organization.

If you stray from your brand messaging on social media, it will create confusion among your audience. Incorporating branding strategies tailored to the needs of your business will protect your business reputation followed by the right growth of your business.