Choosing the right colors for your dental practice is an important part of your brand. They are the building blocks of your business’s reputation and character. These colors will also be replicated on your website and other online branding such as social media.
Building a brand is important; people relate to a brand the same way they do to a person’s character. Ensuring that the brand of your dental practice compliments your working environment will give potential new clients an idea of what to expect from the services you provide.
Interior designers use a 60-30-10 rule. The best approach is to use no more than three colors within your branding color scheme. The primary color should be used to cover 60% of your practice brand; the secondary color should cover only 30%. The remaining 10% of the color should be used for accents and highlights. Having too many hues of color can make the brand look unprofessional.
When choosing your brand’s colors you may want to look at how patients experience a visit to your practice. A brand isn’t just your logo, it also represents the services you specialize in and the way you treat your customers. Once you have chosen your brand it should stay consistent throughout all areas of communication with your patients. This will include your online marketing strategy, the website, social media and online reputation.
You might be surprised by what the color of your dental practice says about you. Having an understanding of colors can affect the way patients feel about you.
Colors can affect our moods and can therefore be used to offer a comforting and uplifting environment for your clients; using well-considered color schemes shows professionalism.
For example, if you have a minimalist, spa type dental practice then this should be replicated in the colors and design of your website. If your dental practice is in the country and has a cozy atmosphere, your website design should reflect this.
When clients visit your website or social media networks, they should instinctively know that the colors seen on your online profiles form a part of your dental practice.
Keeping the same look, feel and colors for your dental practice and your website will generate trust and a secure feeling among your regular patients. This will make them feel more comfortable using the web functions offered on the site. It also shows professionalism and will attract new patients who have been referred by existing loyal patients.