Geneva Dental Lounge

Geneva Dental Lounge is a leading cosmetic dentistry clinic based in Geneva, Switzerland. High quality, classic and modern is some of the keywords that they take pride in. The clinic’s highest priority is the satisfaction, comfort, and well-being of its clients.

Challenge:

Among the challenges, Geneva Dental Lounge faced:

• Geneva Dental Lounge had a functioning website but did not reach the standards of the services that the clinic provides its clients. The Branding that they wished for the clinic was simple and sophisticated but challenging to implement.
• How to improve the brand awareness online and develop a new branding that transmits the clinic’s standards.
• Showing the services that the clinic offers in a sophisticated and attractive way.
• How to personalize the Branding through the website, SEO and Social Media.
• A user-friendly website delivering a modern yet classic feel.

Solution:

• Modern-designed and yet classic, fully responsive website for Geneva Dental Lounge with an overall feeling of simplicity and sophistication
• Consistent Branding on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest was implemented to meet the standards of the services the clinic offers.
• A new logo was created to go with the new brand as were personalized icons and buttons.
• A beautiful blog was created to be able to share the news with patients in a simple and professional way. As well as to gain more traffic to the website.
• Built and managed pay-per-click campaigns for the clinic based on relevant and high ROI keywords combined with SEO for organic reach.

After the optimization of the site’s on-page SEO, I was able to quickly improve the organic traffic of the Geneva dental lounge website already after 3 weeks. I started the project by analyzing the website’s top keywords and built a technical report with all the inaccuracies, adjustments, and issues that the site was experiencing.

I analyzed local and global competitors as well as investigated significant keywords according to Geneva’s dental industry. After 3 weeks of dedicated work resulted in a drastic improvement in the overall online marketing and search engine positioning in comparison to the top competitors of the industry (see therefore the image below).

Result:

Geneva Dental Lounge requests high conversion clicks using AdWords and SEO to increase the volume of their business, I managed pay-per-click for the clinic and did several campaigns on keywords combined with SEO. For Adwords, the client was experiencing lower ad positions and higher competition for key search phrases, and in SEO, the website was not converting, nor getting well positioned in search engines. the client requested to be ranked for the following high competitive keywords in search engines in Switzerland.

• Dental lounge in Geneva (position rank: 1)
• Dental clinic in Geneva (position rank: 1)
• Facettes en porcelaine (position rank: 1)
• Dentist geneva (position rank: 1)
• Porcelain veneers (position rank: 5)
• Blanchiment dentaire (position rank: 5)

You can see from the following graph that, prior to my management, Geneva Dental Lounge landing pages were positioned above 100 in Google for the 6 requested keywords.

I also analyzed local and global competitors as well as investigated significant keywords related to Geneva´s dental industry. After 3 weeks of dedicated work, We could already see a drastic improvement in the overall online marketing and search engine positioning in comparison to the top competitors of the industry as you can see in the chart above (SEO competitiveness chart from 100 to 0, where 0 is the top score).

I was able to improve the organic traffic of the geneva dental lounge website already after 3 weeks. I started the project by analyzing the website’s top keywords and built a technical report with all the inaccuracies, adjustments, and issues that the site was experiencing.

You can see from the following graph that, prior to my management, the number of impressions and clicks was low but the cost per click was very high. The keywords used in the campaign were expensive and low in conversion (ROI). Now as you can see the number of clicks increased and the CPC (cost per click) decreased.