La Cala

Farmacia La Cala is based in La Cala de Mijas (Málaga). It is a family business the people of this lovely town have trusted for decades.The pharmacy has evolved over the years in response to new needs. It has even developed its own line of cosmetics products under its own brand ‘La Cala’.

Due to legal reform, pharmacies in Spain can now sell online. Subsequently, Farmacia La Cala needed to achieve a good online presence that let them sell to and reach clients in surrounding towns as well as around the country.

Business challenge

Creation of an e-shop where Farmacia La Cala can offer its products all over Spain and Europe.

Set up different profiles on Facebook, Twitter, and Pinterest to familiarize more potential buyers with the pharmacy.

Implement a digital marketing strategy to increase brand awareness, engagement and conversions online.


A brand new website with all the features needed to sell to clients in a straightforward manner. The site was developed with Drupal CMS to ensure fast growth of its SEO, a simple way of management, and easy integration of third-party services.

Better management of social media profiles and marketing resulted in the pharmacy´s profiles achieving great online engagement and conversions reaching both people from the Málaga area and from all over Europe.

The project was developed and delivered in working agreement with Hubspider, an agency situated in the south of Spain.