24 best free SEO tools for 2022

Searching for the best SEO tools that are free is never an easy task. I mean, who doesn’t love free SEO tools? Especially when they provide you with a high ranking, high traffic, and higher revenue.

Of course, not all free stuff is great. For this reason, I have filtered out the junk to bring you the very best free SEO tools you need for your SEO work. 

These SEO tools are powerful, effective, and will provide you with great value.

How can SEO tools improve your business?

If you are not using SEO tools, then you are missing out on a lot. The use of SEO tools can be crucial for your business. Data shows that SEO tools can provide a lot of value to your business: 

• Researchers have discovered that around 80% of users focus on organic search results.
• Organic traffic through SEO strategies can generate almost 40% of your business revenue.
• 93% of online experiences start with a search engine such as Bing and Google.
• It would help if you ranked high on Google through SEO as 1 billion people use Google every month.
• 50% of searches start with long-tail keywords.
• 75% of search engine users will stick to the first page

These numbers show how important SEO is to your business. Without it, you can’t succeed in the digital world. Here are my best free SEO tools you really should be using for your business and that can take your SEO strategy to the next level:

1. Google Analytics 

Link: Google analytics

If you are not using Google Analytics for SEO then you are simply doing it wrong. It is perhaps one of the best free SEO tools you will find out there.

Google analytics will provide you with all type of data such as:

• Page speed.
• Organic traffic.
• Traffic sources.
• Bounce rate.
• Behavior flow.
• Time on site and much more…

You can utilize this data to produce valuable insights and then tweak your SEO strategy accordingly. It will provide you detailed information about all your traffic. I can with confidence say, that no one will provide you with better data than Google Analytics.

2. Google Search Console 

Link: Google search console

If you think Google Analytics is a great and useful tool, you will quickly realize that Google Search Console is even better for SEO. That’s because the tool is solely focused on SEO. It will provide you every information possible on optimization and “search”.

The tool will provide you every information possible on how to optimize your content as well as how your SEO work is progressing with information such as the total clicks, total impressions, average CTR, the average position of your website and much more…

All digital marketers need to use the Google search console as its dashboard updates very frequently and provide you continuously with key insights to keep improving your SEO results. However, the best part about this tool is that you can easily integrate it with Google Analytics. 

Doing this will provide you with even more information such as the keywords people are using to find your website, the organic click-through rate of your site, the average time your visitors are spending on your website, and much more. 

3. SEOWorkers Analysis Tool 

Link: SEOWorkers

SEOWorkers is another good free SEO tool you may find useful for your SEO work as it generates detailed reports that you can utilize to gain valuable insights.

All you need to do is to add the URL of a website (it can be any website, it doesn’t have to be just yours) and it will create a detailed report with many key data to help you improve your SEO.

Even though the design is kind of outdated or stuck in the 90’s! SEOWorkers tool analyses a variety of important data on a website such as:

• Meta tags analysis
• Keywords in anchor tags
• HTTP headers check
• Keywords relevancy
• Keywords found in the images

These are all details that people normally don’t bother checking. However, if you want to improve your SEO then knowing this information is very important as well as the key to surpassing your competitors in the Google search results (SERP). 

The best part about this tool is that in addition to giving you insights data about your website, it also provides you with important information on your SEO.

Read more: On-Page SEO – The beginner’s guide to SEO and SEO Checklist – Step by Step guide.

4. Ubersuggest 

Link: Ubersuggest

No, this has nothing to do with Uber. Ubersuggest is an SEO tool provided by my colleague Neil Patel and that is designed to help you elevate your SEO game and stay ahead of your competitors. If you want to be successful with SEO then you need to understand what you are doing, what your competitors are up to, and the strategies you need to map in order to take advantage of the market. 

Ubersuggest is intuitive and easy to use so you will have no problem using this tool. All you will have to do is type either a keyword or a domain in the search bar to get started.  

Once you do that, you will be provided with an analysis report about the searched keyword or domain. You can use this report in the following ways:

• Click “Keyword Ideas”: This will direct you to an even more comprehensive report
• Review results: This will be a list of keywords related to your primary keyword that you entered in the search bar

Each report will give you the following keyword insights:

• Cost-per-click
• Competition in paid search
• Competition in organic search
• The average number of monthly searches the keyword has.

This is why Ubersuggest is one of my favorite free SEO tools available today. It provides detailed insights into keywords and other SEO analytics. You can then use these insights to create amazing content that will rank high on Google and on other search engines. 

5. Detailed 

Link: Detailed

Do you want to know who your competitors and stay one step ahead of them when it comes to SEO? If you answered yes, then you need to use Detailed, as the tool will provide you with a complete list of the most popular websites in your industry. 

It allows you to check your competition and see what they are doing. You can then spot trends and understand what is working best in terms of SEO for your competitors. These insights will let you know what you need to do to increase your visibility as well.

You can tweak your SEO strategy according to information reported by Detailed, this way you will always be ahead of your competitors. The best feature of this SEO tool is the “Mentions” feature. It allows you to see who has linked or mentioned your competition in their tweets.

The Mentions feature will provide you insights on how popular your competition is on social media platforms. And with that information in mind, you can investigate your target group and reach out to them with a much better approach on social media.

6. Seed Keywords 

Link: Seed keywords

If you have been using various SEO tools beforehand, you know that most of these tools work the same way. You have to enter a seed keyword, and the tool will provide you with a list of other closely related terms.  

However, the problem is that everyone who uses these tools enters the same set of seed keywords. That’s is why Seed Keywords is one of the best free SEO tools when it comes to keywords. It takes a different approach than all the keyword tools out there. 

Instead of finding seed keywords yourself, the tool makes you can ask your customers how they search for you online. You can then use their queries and enter it into the search bar. Once you submit this, you can do a Google search for the keywords your customers gave you. 

It will allow you to understand how competitive the keyword is and use it for your content. It is an entirely different approach, and no other free SEO tool is providing this approach. So, if you want something unique yet useful, then start using this tool right away.

7. CanIRank 

Link: CanIRank

CanIRank is one of my favorites free SEO tools when it comes to keyword difficulty research. It tells you whether or not you can rank for a particular keyword.

Unlike other tools, it will not tell you if your keyword has high or low competition. Instead, it will give you a customized answer based on if you can rank high using that keyword or not.

Apart from that, it will also provide you with an analysis of how you can rank high using a specific term. You will not only get analysis but advice too that you can utilize to elevate your SEO game.

8. Seobility 

If you want a detailed analysis of your website’s SEO then Seobility is the tool to use. It will analyze your complete website and will provide you information on SEO-related issues such as: 

• Technical problems
• Blocked pages
• Sitemap issues
• Slow loading page
• And a lot more

This type of information is usually present in paid tools. However, Seobility provides this data free of cost to its users and it is accurate as well. So, you can utilize it to tweak your SEO strategy and make relevant changes to rank high.  

The free version of Seobility is perfect for beginner bloggers or online business owners as it provides you with a lot of insight to follow up on your SEO achievements. The free version includes the following:

• 1 Included projects/domains
• 1000 Maximum crawled pages/project
• 100 Amount of checked external links
• 1 Number of parallel crawlers
• 1 day waiting time for re-crawls
• 10 Included keywords
• 3 Competitors per project

Seobility truly is one of the best free SEO tools I have tried as it will provide you a detailed content report. This report will feature all the SEO-related issues in your content. The tool is extremely intuitive and it will detect all these issues within a matter of seconds. 

9. SERPerator 

Link: SERPerator

Did you know that the search results change significantly depending on your location and device? Yes, you read that right. It means that what you search for in your city may not give you the same result as what you search for in another city.

However, this tool makes it easy for marketers to understand SEO. It allows you to see the search results from different devices and cities. Don’t believe us? You can use two mobile devices, enter the same city and search term, and see how the results differ in both the devices.

It will help you understand the SEO techniques you are using. You can then narrow these down even further to suit your audience, their locations, and the devices that they use.

10. Yoast 

Link: Yoast

If you have a WordPress website, Yoast is one of the best free SEO tools and plugin for WordPress. However, you can use the tool from their website as well. It is one of the SEO tools that is most used by content creators and marketers alike. 

This fantastic tool will analyze your content for keywords, show you what your content will look like on Google search, and much more. It is the most diverse SEO tool you will find that is entirely free.

If you have a WordPress website, then this tool will do wonders for you. It provides an XML Sitemap Generator, and that is perhaps its best feature. It will also update your sitemap automatically. How amazing is that?

11. Animalz Revive 

Link: Animalz Revive

Animalz Revive is one of the best free SEO tools to improve and update your website’s old content. This tool finds your old content for you so that you can edit it.

Before this tool came, you had to waste a lot of time and effort going through your Google Analytics account to find old content. However, with Animalz Revive, you will not have to waste time at all.

It will let you know the exact content and articles on your website that need your attention. You can then upgrade the content and optimize it further. The best feature of this app is the “Traffic Loss Since Peak.” 

This feature is responsible for letting you know the number of visitors the outdated content is costing you. It will provide this data to you in percentage form and the number of visitors.

Once you see this, you can tweak the content or remove it to gain more visitors. SEO is a continuous process, and you need to keep making changes to give you results.

12. LSI Graph 

Link: LSI Graph

LSI Graph provides advanced content optimization. It can transform your SEO game and take it to the next level. It will create a variety of keywords that you can utilize in your content. 

The best feature of this tool is its analysis feature. It allows you to dig even deeper and find more keywords that you can utilize. The keywords they provide are accurate and helpful.

Once you use their keywords, you will see the results yourself. It is a game-changer for people who want to optimize their content entirely.

13. Wordtracker Scout 

Link: Wordtracker Scout

This is one of the best free SEO tools if you want to stay ahead of your competitors. It takes a different approach to SEO and keyword research that many tools don’t consider. 

To use this tool you don’t have to enter a seed keyword. Instead, it will provide you with a list of common terms on a certain site. So, how can you use this to stay ahead of your competitors?

Well, you can go through their pages and then use the keywords they are using as well. This will help you rank high just as they are. This way you will always be at par with them when it comes to SEO. 

The best feature of this tool is known as “opportunity.” This feature lets you know the keyword that has the highest search volume. You can use this information to incorporate the best ones in your content.

14. SEOquake

Link: SEOquake

My go-to browser extension for a quick check of any webpage. The tool delivers a huge selection of SEO parameters on the fly, free and right into your browser.

• Conduct on-page SEO audit in a flash
• Examine internal and external links
• Compare domains and URLs in real time
• Export all data into a file

If you are searching for a free-of-cost, powerful SEO tool that doubles as a browser plugin, then SEOquake is the right choice for you.

SEOquake specializes in content marketing since it can quickly evaluate the number of external links as well as your Google and Alexa rankings.

This analysis gives you a clear image of the SEO quality on your site, allowing you to make further improvements. SEOquake also tells you your SEMrush ranking, which is an additional feature for those who want to excel in their content marketing. 

SEOquake offers four key features. First is the SEO Bar where you can browse webpages and the plugin can give you targeted information rapidly. The SERP Overlay is another feature which allows you to receive a complete SERP analysis.

You can export this analysis in CSV format to integrate it into your future business meetings. In fact, all the data provided by SEOquake can be exported into CSV file format. Lastly, the keyword analysis feature provides a thorough and structured report of the keywords that are integrated into your content. 

15. LinkMiner

Link: LinkMiner

LinkMiner is a partially-free backlink checker that may benefit greatly most of website owners. You can have external links in your content that lead to nowhere. To avoid losing any potential traffic, you can use LinkMiner which checks your backlinks and provides additional information such as your Facebook Likes. You can also use LinkMiner in integration with the backlink checkers from Ahrefs or Moz – two compelling SEO tools in the market. 

LinkMiner has a powerful backlink checker that separates external links on your site into two main categories: do-follow and no-follow. You can also apply additional filters that help you create a more detailed report of your backlink analysis. 

The Link Strength feature of LinkMiner evaluates all the backlinks on the do-follow list based on their citation, trust, and rankings. If you have broken backlinks on your site, the advanced analysis provided by LinkMiner can help you add more value to content by finding new backlinks to integrate. 

Like we said, LinkMiner is only partially free. You can enjoy a 10-day free trial after which their basic plan costs $29 per month. 

16. Fat Rank

Link: Fat Rank

When an SEO tool has a Google Chrome extension, you already know that it will be beneficial for your site. Fat Rank is an entirely free SEO tool that helps you analyze how your website ranks on Google via the Chrome extension. 

You can use Fat Rank to analyze unlimited number of keywords for any website. This feature helps you create a better-ranking website on search engines like Google. In addition, the Graph Feature gives you an infographic of the way your SEO ranking has changed over time, helping you evaluate the success or failure of your current strategies. 

If this graph shows a downward trend, you can use this information to change your SEO strategy and adopt more effective techniques. All of these detailed analytical reports can be downloaded in CSV and PDF formats to use in the future. 

17. Siteliner

Link: Siteliner

Siteliner is a very straightforward SEO tool. It only focuses on SEO features such as identifying broken links or duplicate content on your website. If you work on these two issues, then you can easily improve the quality and ranking of your site. 

Instead of scanning only a single page at a time, Siteliner can help you run a quick analysis of up to 500 pages. This advantage works especially well for those who have websites with multiple webpages. Broken links can also be identified using Siteliner.

Once you know which links are broken, you can replace them to add more value to your content. Each report presented by Siteliner is incredibly detailed and includes a standard XML sitemap. 

Siteliner is free to analyze 250 pages per month. The free tool should be enough for those who do not have too many webpages on their site but still want to improve their SEO ranking. 

18. Screaming Frog

Link: Screaming Frog

Screaming Frog is a free SEO tool for those who want to perform incredibly quick website audits. Once you enter the URL of your site, Screaming Frog will identify broken links, duplicate content, missing tags, and more. 

The best part about using Screaming Frog is the thorough analysis it provides. Once you do a website audit with Screaming Frog, you will never miss any error on your website. Screaming Frog can also help you generate XML sitemaps for the URLs you provide and extract data using XPath.

You can also analyze the metadata and page titles on your website from an SEO standpoint. For example, the SEO tool will help you determine whether all your webpage titles have an appropriate length and include high-ranking keywords. 

You can use Screaming Frog for free for up to 500 URLs. This quantity should be plenty for all medium to large websites with multiple webpages to crawl. 

19. Mangools

Link: Mangools

If you have a limited budget, you can rely on Mangools as the ultimate SEO tool. The five key features cover almost everything that is related to SEO analysis on your website.

Mangools aids you in keyword research, search engine ranking, backlink tracking, and SERP analysis. This tool focuses primarily on SEO and does not have any additional features that are unrelated to SEO. 

Apart from your own keyword analysis, you can use the KWFinder feature to research the highest ranked keyword for your content. Then, you can integrate these keywords into your content to rank higher on search engines in the future.

The SERPChecker tool gives you thorough feedback regarding the highest-ranking websites throughout the world. You can also keep track of changes in ranking for your keywords. 

The LinkMiner feature helps you find new backlink opportunities for your site. Mangools crawls your competitors’ websites and gives you suggestions for new backlinks to add. 

After the 10-day free trial, you can invest in Mangools at a basic price of $29.90 per month. 

20. Moz

Link: Moz

Moz excels in the world of SEO with its wide range of features. The industry-standard metrics and suggestions on how to improve your content show that Moz is one of the best SEO tools available.

The Rank Tracking features evaluates your organic ranking and performance based on your keywords. Further, the keyword analysis feature helps you capitalize on the keywords of your competitors’ and conducts a thorough SERP analysis. 

If you have external links on your site, then Moz can conduct a backlink analysis and provide important information about the domain authority. Moz also gives you the opportunity to add more backlinks to your content. Through site audits, you can easily locate errors on your webpage and fix them promptly. 

Moz always has useful suggestions for those who want to boost their ranking. They recently concluded that 27.9% of search queries are returned with an image. With visual content becoming more popular amongst consumers, it is a useful SEO strategy to add photos to your content. 

Moz can be used to boost your search engine ranking and drive more organic traffic. MozPro offers even more advanced features such as the browser extension which conducts swift SEO and Google SERP analysis. However, you can only enjoy 30 days free with Moz. After that, you have to pay $99 per month for the basic version of Moz. 

21. GrowthBar

Link: GrowthBar

Most SEO tools can be anything but complex to use. If you want the easiest SEO tool in this list, GrowthBar may be the right choice for you. This Google Chrome extension is based on SERP analysis and is incredibly fast.

You can view thousands of keyword results, Google Ads data, and popular backlinks related to your content. Since GrowthBar is so easy to use, it attracts hundreds of entrepreneurs and small businesses. However, GrowthBar is also used by many large organizations such as Minted, Okta, and Teepublic. 

GrowthBar gives you competitive keyword suggestions to improve the content quality. Competitive metrics such as your competitors’ top keywords and backlinks can help you capitalize on new opportunities.

The key feature offered by GrowthBar is the ‘Word Count’ which tells you how many words your competitor’s webpages have. You can use this information to alter your content accordingly and rank higher than the competition. 

If you are facing difficulty in SEO rankings, then GrowthBar can help you identify the difficulty score of your keywords. Perhaps you are using the wrong keywords in your content that are detrimental to your SEO strategy. With GrowthBar, you can fix that immediately. 

GrowthBar can be used for free for up to 5 days. If you are comfortable with GrowthBar’s features, you can upgrade to a paid subscription. 

22. Advanced Web Ranking

Link: Advanced Web Ranking

Content marketing can be made easy with Advanced Web Ranking. This SEO tool helps you track a diverse volume of keywords specifically and provides a thorough SERP analysis. Advanced Web Ranking is not just limited to Google. Instead, it can track up to 3,000 search engines across 170 countries.

You can also use Advanced Web Ranking for competitive metrics including new competitors, estimated traffic, and market share. 

Advanced Web Ranking has been a popular SEO tool since 2002. Constant improvements have been made to accommodate new industry trends such as white-label reporting and hyper-specific SEO results for mobile users.

Unlimited number of users can use Advanced Web Ranking with differing rights such as admin or team member, allowing your entire marketing department to collaborate on this SEO tool. 

You can use Advanced Web Ranking free-of-cost for up to 30 days. After that, you can upgrade to the starter paid plan at $49 per month. 

23. Authority Labs

Link: Authority Labs

Authority Labs is a powerful SEO tool that is also easy to use. If you have multiple sites to track, you can use Authority Labs to make the most of your SEO campaign. This SEO tool gives you a localized ranking which helps you cater to a specific target market.

With the global tracking feature, you can adjust the filters on Authority Labs to get both local and global tracking of your website. 

With Authority Labs, you will never miss an SEO error on your website again. The tool has a daily reporting feature which provides automated reports with a daily rank checking.

This feature also helps you evaluate the effectiveness of your SEO strategies on a daily basis. In case you need to improve the strategy, then the keyword targeting feature of Authority Labs can help you find new keywords for your content. This feature can help you add more value to your content. 

Authority Labs is a powerful SEO tool that offers a 30-day free trial. If you think the tool is right for your enterprise, then you can upgrade to the basic paid version at $49 per month. The best part is that you do not need to enter your credit card details for the free trial. Just sign up on the website and start using Authority Labs right away. 

24. Serpstat

Link: Authority Labs

Serpstat is an SEO tool that doubles as your digital marketing solution. Not only does Serpstat help you with SEO, but it can also run marketing campaigns on various social media sites.

You can use Serpstat for competitor analysis, PPC reports, keyword search, and more. Serpstat also helps you analyze the backlinks of competitors to evaluate whether your own content marketing approach needs improvement. 

The best part about using Serpstat is the simple user interface. The dashboard is simple with no complexities that could confuse you. By using the ‘website analysis’ tool, you can monitor the URL and domain of your own website.

The ‘keyword research’ feature further gives you content marketing suggestions and cluster research based on your keywords. With ‘site audit,’ you will never worry about having errors or broken backlinks on your website ever again. 

The free version of Serpstat is only a 30-day trial. However, if you think Serpstat is the right SEO solution for you, then you can choose to upgrade to the Lite plan at a price of $69 per month. 

Final Words 

These were the very best free SEO tools you will find out there. If you are not utilizing any of these then you are either a Wizard or doing your SEO wrong. As of my experience, I end up using multiple tools for different uses to optimize my content and drive my SEO forward.

These tools will facilitated a detailed insight of all information and steps you need to take to skyrocket your SEO. SEO may not be an easy practice but it is also not impossible. Using these tools make everything extremely easy and convenient for everyone to build a strong and successful SEO for any business aiming to thrive on the world wide web.