Are you wondering how to get more followers on TikTok, the newest social media sensation in the business world? There are actually very few social media platforms that started with a completely different business model but then adopted a more business-friendly interface. Facebook and Instagram are two such examples.
The latest social media platform of this sort is TikTok. What started as a creative video-sharing app has now become a compelling income generating platform.
What Makes TikTok Such a Powerful Business Platform?
One of the best things about TikTok videos is that they tend to quickly go viral and reach millions of people. In this day and age of social media, viral content can help boost your business to new heights of success.
You don’t need to take my word for it, just check the famous TikTokers and the revenue they are making from their TikTok profiles. Some popular TikTokers such as Charli D’Amelio, Addison Rae, or Zach King can easily earn between $50k–150k for a one single successful brand partnership.
Due to its background, for some time, TikTok had become controversial in many parts of the world due to different reasons. Some western countries, mainly the USA, tried to ban TikTok as part of the China-US trade war. In South Asian countries, the app was banned for its controversial content.
However, all these controversies have made TikTok even more popular, leading to more and more TikTokers and businesses taking great advantage of the rapidly increasing popularity of the social media app.
With over 800 million active users worldwide, TikTok presents itself as a powerful business platform. Promoting your business on TikTok can not only give you access to 800 million active users but its ability to growing your content viral also gives your organic access to billions of external users on other platforms as well.
One of the most impressive statistics to remember about TikTok is the fact that 90% of all users on TikTok use the app at least once every day. That’s music to the ears of any digital marketer.
With stats like that, it is not a surprise that people want to gain more followers. TikTok stars can earn a lot of money based on the number of followers. Businesses love to collaborate with TikTok stars that have a high number of following.
This basically means that if you have more followers, you will be approached by more businesses, and eventually, you will make more money.
YouTube vs. TikTok
TikTok is a relatively new player in the market. For years now, YouTube was the primary source of revenue for video content creators. However, TikTok is giving tough competition to an already established giant like YouTube. No other platform has been able to do that up till now.
The competition has also compelled content creators on both platforms to go head to head with each other. The rivalry isn’t just based on the quality of content but also on the followers.
Everyone wants their subscriber to increase and no one likes their followers to go side with the opposing camps.
The TikTok vs. YouTube rivalry saw the users of both platforms take sides of their favorite content creators. So it wasn’t just the content creators taking jibes at each other but also their followers.
But one thing to keep in mind is that the most significant benefit you get from more followers isn’t the online support they give you but the income you can generate with a large number of followers.
In simple terms, this is like a fight between two channels that offer a somewhat similar content type. So they both strive to get more viewers and higher ratings than each other.
With so many businesses looking to collaborate with TikTok stars, it is ever so important for TikTok users to continuously and actively try to increase their fan following.
If you are looking to attract more followers and become successful on TikTok, then you need to check out the following tips.
1. Post content on a regular basis
One of the most effective ways of gaining more followers is to stay relevant and trendy in the market as well as posting high-quality content regularly so that the users don’t forget about you.
Experts believe that your users will slowly start to forget about you if you don’t post regularly. So your content posting frequency is very important.
Make sure that the content you are creating is unique and creative. No one likes to watch boring and repetitive content.
So try to focus on the quality of your ideas and your overall video. If you post regularly, you will keep your audience hooked, which is the best way to gain and retain followers.
2. TikTok challenge or trend
Since its launch, there have been many popular TikTok challenges, or trends as TikTokers prefer to call it. If you are someone who is looking to increase her/his followers on TikTok, then coming up with your very own TikTok trend or challenge can be a great way to being successful.
You have to think of a unique challenge that isn’t dangerous and has the capacity to go viral. Think of a challenge so unique that it even transcends different social media platforms.
Imagine people doing the challenge on other social media platforms like Facebook, Instagram, and YouTube. This will not only expand your reach, but it will also help you attract followers outside the TikTok community.
3. Be As Creative As You Can
Being creative is the golden rule here. The more creative your TikTok videos are, the more people will follow you. It’s as simple as that.
TikTok is known for its creative and original content. You can find some very unique content on TikTok that you may not find on other video sharing platforms like Dailymotion or YouTube.
You can create your own identity and your brand by coming up with your own unique creative content. People will start relating such creative content to your profile, thus improving your fan following.
One important thing to always keep in mind here is to never be shy about posting your content. Shyness kills creativity. Many people don’t post their content because they feel nervous about it. You never know; you might just be one video away from getting thousands of new followers.
I mean who would have ever believed that the electronic dance novelty song by the Norwegian comedy duo, Ylvis – The Fox (What Does The Fox Say?), would draw international attention of 968 million views during one single month only. I mean it was not even supposed to be a hit but a simple business teaser.
So don’t be shy about your content. Always believe in yourself and be confident about your work.
4. Know your audience
I cannot emphasize enough the importance of knowing your core audience. A large number of TikTok users are millennials, so it would be smart to create content that is more millennial-friendly.
Create content that explicitly targets different aspects of being a millennial or even various issues faced by millennials. However, this is just one group. You can segregate your audience whatever way you like, but it should be kept in mind that your content should always resonate with your audience.
It is essential to identify your primary demographics. Once you understand which group of people follows you the most, you can create specific content targeted towards them. This will, in turn, attract more people of your specified target market to your profile.
5. Collaborate with other TikTokers
People love to watch their favorite TikTokers collaborate with each other. If you have used TikTok, then you know that this happens a lot on TikTok. Two or more TikTokers collaborate in a single video.
If you collaborate with another TikToker, then not only do you get access to the other TikToker’s fan base, but you might also attain new followers from the other TikTokers follower list. By performing a duet, both TikTokers can enjoy a win-win scenario. You will both get more exposure and get more followers.
6. Quality Is important
Quality is very important in every aspect of your TikTok journey. Whether it is the quality of the content or the equipment you use to record and edit your video content. You should really never compromise on quality.
It is natural to get attracted to a high-quality video with good pixel details. I mean, If the quality of a certain product or service provided isn’t good enough, the customers will be bound to look for high-quality alternatives. In the same way, if your videos aren’t of good quality, you will never attract a large number of followers. as they will be prone to follow other TikTokers instead.
So, to make sure that doesn’t happen, you have to ensure that your videos are recorded with a high-quality camera and, more important, that your idea is compelling, engaging, and creative.
7. Use the right hashtags
Like Instagram, hashtags are great for generating traffic to your TikTok profile. They can help people to easily find your videos. So it is crucial that you put the proper hashtags on your videos.
Posting random hashtags isn’t enough. It is imperative for you to do some hashtag research beforehand and post the add the right hashtags to your videos.
It is also recommended to post multiple hashtags instead of just one or two as long as they are relevant. Try to add unique and creative hashtags that resonate with the nature of your videos.
Using a generic keyword isn’t going to help you that much; however, if you use a unique hashtag, it will not just attract more views, but it may also help you get more followers in the long run.
8. Make use of other social media platforms
Social media is, without a doubt, ‘the’ most powerful marketing tool on the planet, with many different platforms of course, and where each platform offers a unique marketing experience.
You can use your Instagram or Facebook profile to promote your TikTok profile by posting the link of your TikTok profile in the descriptions box.
You can of course the same process on all your other social media profiles. This will be a great way to get your followers to transcend social media platforms.
People on your Facebook or Instagram for instance, who haven’t yet followed you on TikTok can be directed to your TikTok profile through the link in the description.
This will be a great way to get existing and loyal fans for your TikTok profile. You can post your videos on other platforms like YouTube, Facebook, and Instagram.
Boosting your post with social media advertisements can be a cherry on the topping. If the content is creative enough, people will want to follow you on your TikTok profile to check out more of your creative content.
9. Don’t be shy to hit that follow button
Don’t be shy to follow your fellow content creators on TikTok. You can be a content creator on the platform, and you may be a fan of another TikToker as well. So it isn’t wrong to follow other content creators on the platform.
By following another TikToker, you will not only enjoy their content, but it will also give you access to their fan base.
The other TikToker may also follow you in return, and when fans see their favorite TikToker following another TikToker, they will also be compelled to follow you.
So don’t think that just because you are a content creator, you cannot follow other people on the platform. You can do it like any other user on the platform. The more profiles you follow and engage with, the more followers you will get in return.
10. Use popular songs In your content
TikTok is all about trendy and catchy songs. There is an entire collection of songs available to all types of users.
Trendy and catchy songs are an integral part of TikTok, so if you are looking to get more followers, it is important that you use such songs in your content. If you see other top TikTokers use it, then it’s time for you to use that same song as well and follow that same trend in return.
This is a pervasive way of attracting more followers on TikTok. So make sure to get those dancing skills you’ve learned in your early days. And no, unfortunately, I don’t have any dancing skills or tips to provide here to you, instead, if you do, make sure to let me know in the comments lol.
11. Repost user generated content
Who doesn’t like their content being posted on Social Media by other people? It is an even greater feeling if the person who shares your content is a famous social media profile.
There are many businesses that are using user-generated content from TikTok to promote their product. If you don’t have the time or skills to produce creative content, you can always report already created content from other users.
Make sure the content is creative, funny, entertaining, or information. The content should also work great with your channel. This will be a great way to increase your followers on TikTok.
12. Post content at peak times
I have already discussed that it is essential to identify your core audience. Once you do that, you can track their usage patterns.
If you have a pro account, you can see a range of analytical data for your account. You can track the time when most of your core audience comes online and views your videos. Observe the pattern and regularly post in the time range when you expect most of your viewers to be online.
Posting content at peak time will give you quick views and engaging fans, but it will also help attract more followers that resonate with your core audience.
13. Have a CTA at the end of the video
Many TikTokers use the CTA feature to get more followers. Try making videos that have a moral lesson or call to action at the end.
People get involved in high-quality creative videos. Try to get people hooked with your video and then add a call to action at the end.
No matter the type of content you post on your TikTok, a call to action can work for a range of different content. It gives an excellent finish to the video and keeps the viewers hooked even after the video ends. A killer call to action can help you get more followers on TikTok.
14. Get a celeb to appear in your video
Collaborating with other TikTokers is a great way to get more followers. However, if you can manage to get a celebrity to appear in any of your videos, it can help you reach new heights of success.
Having a celebrity in your videos can skyrocket your follower count in no time, especially if the celebrity has a great fan following on TikTok.
TikTok is used worldwide, so if you can manage to get a celebrity that is internationally recognized, that will remarkably change your profile’s status. You will start getting followers from all over the world.
You shouldn’t stop at one celebrity. If you can manage to get multiple celebrities in your videos regularly, then you will be launching your success.
15. Try the paid features
The most basic way of getting more followers on any platform is to advertise your brand in the best way possible.
If you have been on TikTok for quite some time and you still can’t find success, then maybe it’s time for you to try out some of the paid ad features.
TikTok offers a range of paid features for its users. TikTok is sometimes upgrading its paid advertisement feature, but even during that time, you can still use some of the options like TopView, In-Feed advertising, Brand Hashtag Challenge, and Brand Takeover.
They all offer different types of marketing for the TikTokers, so you can choose any or all of the paid ad features depending on your needs and business requirements.
TikTok is continuously working to improve the quality and range of their ads. This means that you will be able to extract more value out of these paid options in the near future than ever before.
TikTok is here to stay, and as a new player in the market, they are modern, fun, and trendy. With cool catchy videos with trendy moves and songs can reach millions of people in no time.
The songs you use in your videos should be based on the trends at that specific time. You can’t just put a video with rap music just because you like rap.
Go with the flow; if the trend is about rap music, go for rap, otherwise, if it is for romantic songs, go for romantic songs, just keep yourself trendy. Using something other than what is trending may make you lose the interest of your followers instead of attracting them.
Now many people argue that more followers do not directly and necessarily translate to more income. This may be true to some extent. However, it cannot be denied that it does play an essential role in generating more revenue for the TikToker.
If a business has to collaborate with a TikTok profile, who would the management choose? Will they prefer someone with 1000 followers or someone that has around 1 million followers?
Your followers make your profile seem more valued and credible, and thus more businesses would want to collaborate with you.
Already established businesses can also create their profiles on TikTok. This will help in creating a community of their loyal viewers and customers on the platform. It is time-consuming I know, but it is so worth the effort, as you will improve your branding, your customer base, your engagement, and of course, your overall business revenue.