How to make money on Instagram in 2022: 6 foolproof strategies

Do you know how many users are there on Instagram now? More than 1 billion! This makes it not surprising at all that Instagram is one of the most popular social media platforms out there. 

It is the number one go-to platform for marketers and influencers that have made Instagram a business hub. This is why it has become easier than ever to make money on Instagram.

However, there is extreme competition and therefore you need to have a foolproof strategy to make money on Instagram. Keep on reading to find the answers you need!

1. Become An Influencer

This is how most people make money on Instagram. If you think you can’t do this because you can’t gain hundreds of thousands of followers then that’s not true. This is because there are also micro-influencers on the platform. 

They have less than 100,000 followers and they are also doing extremely well in terms of money. This is because people trust them and think of such influencers as their peers. 

This leads to a high engagement rate. This means sales for many businesses that make use of these influencers to target their niche. Once you become an influencer there are many ways you can easily make money on Instagram in no time. 

2. Sponsored Posts

Once you are an Instagram influencer that has a good following and high engagement brands will seek you out themselves. According to recent research over 90% of people trust recommendations that have come from a peer.

People trust other people like them and so they depend on them for their purchasing decisions. This is why more and more brands are paying influencers to sponsor their posts. 

One thing you need to remember is that if you publish a sponsored post you need to tell your audience. This is because it comes under advertising and the FTC has strict guidelines for it. 

So, don’t forget to tell your audience a post is sponsored if you want to make money on Instagram. 

3. Sell Products 

These can be digital or physical products. However, it is a harder way to make money on Instagram. 

Some examples of digital products that you can sell on Instagram include:

• Photos
• Ebooks
• Music
• Videos
• Online courses or workshops
• Software
• Apps

You can even teach people something you are great at. The other option is to sell physical products. Many people use Instagram to sell things they are good at making. You can sell products such as:

• Food
• Arts and crafts
• Stationery
• Clothing
• Accessories
• Shoes

The list is going to be endless because you can sell anything and everything. If you are not comfortable with that then you can reach out to a brand. You can help them sell their products through your Instagram. 

4. Brand Ambassador

Many people on Instagram think that being a brand ambassador and an influencer is the same thing. However, they are not the same. As an influencer, you have your personal brand and you use your platform to represent that.

You endorse many different brands alongside yours but you don’t represent just one brand entirely. On the other hand, a brand ambassador represents one brand. 

However, this is not all they do. They also follow the lifestyle of the brand they are endorsing and represent their values on their profile. You are representing the company and you need to completely embody their mission for a successful marketing strategy. 

You also don’t need at least 100,000 followers to become a brand ambassador. You just have to have a solid following that is loyal to you. Once you do, you will make money on Instagram with ease. 

5. Offer Social media Management Services

Why not take advantage of the platform to showcase your content creation skills? Many businesses, be it small or big need someone to manage and market their social media handles. 

This is a great market to tap into. According to recent data Instagram has more than two million advertisers and more than twenty million companies on it.

With so much competition everyone needs a unique voice to make their brand stand apart and you can help. You don’t even have to stick to just one business as you can freelance for many. 

You can help with guidance, support, and content creation as well as writing captions. This is especially true for small businesses that are just entering. 

According to research, more than 90% of small businesses outsource their social media marketing. This can be an extremely fruitful way to make money on Instagram if you are creative.

6. Become A Freelancer

Recently, people have realized the torturous world of an office job and so they are shifting to freelance work. This gives them more time to do the things they enjoy while also generating a stream of income.

If you have something in your life that you’re good at then why not make money off it as well? After all, platforms such as Instagram have made this easier than ever. 

There are many skills that people demand from freelance workers. Some of them include:

• Content writing
• Content creation
• Stylist
• Photographer
• Editing
• Web development
• Digital marketer
• Accounting
• Illustration
• Consultancy

And there is a lot more. All you need to do is figure out what you are good at. Then use that skill to make money on Instagram. There are many people out there who are willing to pay high for such services. So, you should not have a problem finding clients. 

You just need to make sure that your Instagram is visually appealing and showcases your work in a great light. This will automatically attract more people. 

Final Thoughts

These are strategies that are doable and will not put too much pressure on you either. Do remember that all of this requires time, effort, and consistency. Without it, you will not be able to generate a sustainable income. This is why if you want to choose a strategy then stick to it and be consistent. Once you do, you will make money on Instagram in no time.