Looking for this year’s modern web design trends for your website? Trends of modern web design are constantly changing, so are the web and our devices. To help you stay up-to-date we have come up with the 8 Trends of Modern Web Design.
For the past several years we have watched web designs come back to basic design. The need to impress and show off all the latest perks in website development has calmed down. An enormous increase of online businesses and social media networks has brought the focus back on the user and his experience.
Here a list of 8 ultimate Trends in Modern Web Design that you should consider when it’s time to redesign your website or before you launch your new website:
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With the constant launch of new devices, platforms, and browsers, responsive web design seems to be the safe path in web design and development. The design allows your web page to look good on all existing devices and those to come (desktops, tablets, phones, spaceship monitor)…
It presents a relatively simple solution for businesses to build a functional and mobile-friendly website.
Stop Thinking In Pages. Start Thinking In Systems. – Jeremy Keith
It is important to understand that responsive website is not the same as mobile friendly website. Mobile friendly solution for instance, creates an entirely new website specifically created for the mobile experience – a practice not recommended by any digital marketer in the web business today.
A Responsive Design means that your web domain with the same content and the same structure responds to different viewports, such as Tablets, mobile devices, PC monitors or Laptops, for the best user experience on each device.
There are many benefits of choosing a responsive website design. Below we listed some of them for you:
Minimal design focuses on limited information that is presented to the user. The website should look clean and only contain the most important information. This makes the website also faster which improves bounce rate and search engine indexing.
It’s no secret, we have a short attention span. Various Studies have shown that on average our human attention span has dropped to about eight seconds. We now in fact have an even shorter attention span than a goldfish (nine seconds).
Science connects this sudden decrease with the introduction of Smartphones and tablets to our daily lives. The excess of information that is introduced to us on a daily basis requires our brains to filter faster and more effectively.
So, what does this mean for our online experience? We have to impress and win our users at the very first glance. Minimal design has shown to be one way that seems to give results.
Examples of minimal design elements are the use of white space, simple design components, authentic typography, pictures, video material and web graphics.
Users do not have much time to search for information. A strong call-to-action strategy is essential to guide the user through your website.
The Flat Design style is characterized by an overall minimalistic look. Simple user interface elements such as buttons, icons and flat illustrations are the fundamentals of Flat Design. Decorative factors such as gradients, drop shadows, bevels, embossing, or artificial textures are avoided.
The style is hugely popular in mobile applications and has reached simplistic website design status. Any Animation is typically avoided and replaced by large images and icons.
This allows web designers to easily create an interface that is responsive to different browser sizes for various devices. Web designers prefer Flat Design as it allows them to be more streamlined and efficient, making the web site load faster.
However, not everyone is a big fan of a complete Flat design. More commonly used is a lighter version, using only some components. “Almost flat design” is based on flat design but can include some effects. For example, basic gradients or simple shadows within an element can be used. The use of flat Icons however is already a default in web development.
Websites successfully implementing this functional design element are perceived as very user friendly. The challenge is to combine its practicality with an appealing design.
68 % of web designers believe that Flat Design will be still used 5 years from now.
The background of a website is one of the key elements in modern web design. We can increasingly see high resolution images, dominating the overall web experience. The actual content of a page is now secondary. Photography and quality graphic design plays a much bigger role in web design than ever before.
Sometimes the navigation bar is completely removed, or placed on top of the page as an icon somewhere in the corner of the website. Just a few words are overlapping the picture. The trend is clear: you want the picture to dominate.
The two main types are called “Cinematic” and “Book Cover”. The “Cinematic” Trend has been inspired by the TV and Music industry, whilst the “Book Cover” uses the concept of a printed catalogue cover or as the name already reveals, a book cover.
But why large Photographs? Images can be important to create a memorable website. When you use a large photograph effectively, the photograph turns the website into a beautiful web experience. And science is supporting this trend. It is a known scientific fact that our brain processes image 60,000 times faster than it does while reading text content.
Pictures are a powerful tool to communicate with your audience. Given the fact that first impressions still count the most online, you will want to send your core message through a strong picture.
An E-commerce website will template their products and focus on them as their main image. An image of people using their products is a very successful way of gaining interest from your new user.
As an organization you might like to create awareness for the cause you are standing for. Using provocative images can send a strong message.
One downfall of this trend is to purchase existing pictures. Make sure you create your own images. After all you want to create an authentic experience.
Recently we have also noticed a strong increase in using video on website development. Beside the fact that by this year, 80% of the world’s internet traffic will be video according to Cisco Visual Networking Index (VNI) Complete Forecast.
Videos are a great way to introduce your business in a fun and entertaining way. Emotions and ideas can be communicated much more authentic through a video. The downside so far has definitely been the heavy loading time of the pages with video content.
The solution to designing a beautiful loading screen has not solved this problem for the moment. However, with the endless possibilities of 3D graphics and HD/4K quality videos we expect to see more businesses using video on their websites in the near future.
Ghost Buttons are not necessarily a Web Design trend, however with the significant rise in their appearance all over the web, it is definitely a design element that is worth mentioning.
This trend has held steady since their first appearance in 2014. These elegant Buttons are still as popular and used in various industries.
Their high recognition is earned due to a basic shape with a transparent background that is defined by a solid, thin border.
With the simplicity in web design and the focus on big images, Ghost buttons hover over the background imagery. Especially for Business Website Design, they are an ideal design element. Their restrained appearance invites users to a clear call-to-action, without being obtrusive.
As a popular user interface trend there are many advantages to it, but to implement them effectively requires close attention to visual design elements.
Creativity in web design has finally reached Typography. This is a unique way to embrace content, and replace standard fonts and colors.
Typography has taken on an important role in the planning of your web design.
Without any doubt, the typography we choose can have a huge impact on our website, readability, perceived article length, user experience and more. It is absolutely essential that designers know and understand the different principles of typography that create a pleasant design.
There Seems To Be A New Design Philosophy Floating Around In The Web Design Industry That Says: ‘Your Header Type Is Like The Cover Of A Book’. — Dmitry Kirsanov
When it comes to choosing the perfect font for your website, you have to think about the loading time of the page, design purpose and compatibility.
If a certain font causes your website to slow down, look for an alternative solution. Long loading times can harm the user experience and your Search engine ranking.
Use a limited number of typefaces and only select one style for each one of them.
The predictions in web design are definitely in favor of scrolling. In the future we will see more and more websites that consists only of one long page. The user can scroll through the entire website content and thus avoids long loading times of additional pages. The use of Smartphones once again plays a significant role in the evolution of this trend.
This technique works especially well for companies that want to guide the user through a story, thus creating great visual effects. Long scrolls still allow you to mimic a multi-page experience by separating the scroll into clear sections.
We cannot deny the popularity of parallax scrolling, which seems to be a trend at least for now. Many successful brands have integrated this trend already.
Read my Swedish version of the article (Swedish readers): 8 trender inom modern webbdesign.
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