6 Best landing page builders to increase conversions in 2021

6 Best landing page builders to increase conversions in 2021

If you are searching for the best landing page builders to increase your business conversions you are not the only one. Every business’s primary goal is to maximize profits by creating a large base of satisfied and loyal customers.

Your customers are the main driving force behind your business success. So it is only natural for businesses to look for ways to attract more customers. 

In this era of information technology, you may find many different marketing techniques that can help you attract more customers. However, one of the most effective ways to increase traffic to your website or social media profiles is through landing pages. 

So what exactly is a landing page?

A Landing page is created for the sole purpose of marketing your business or promoting a particular offer, product, or service. It is like a destination page for people who click on ads or other types of digital marketing strategies.

The page they land on after they click on a specific link or ad is known as the landing page. Some businesses use their website or social media profiles as landing pages when others prefer to have a separated landing page builder to do the job.

How can landing pages help your business?

If you run an online business, then you have undoubtedly faced the difficulty of trying to convert visitors to your website.

Now, many people feel that having a high-quality ad is enough to get the desired results. However, that is far from being the case.

Your ad does play a significant role in driving the right target group to your landing page, but it’s the landing page that hooks the customer.

So you shouldn’t just stop at creating a great ad; you should also invest in having a high-quality landing page with a great user experience (UX) and customer journey. 

The way you set up your landing page can be crucial to the success of your marketing strategy. Many businesses fail to reach their objectives just because their landing page isn’t as effective and well-designed for their specific target group as it should be. 

Let’s look at some statistics that show why high-quality landing pages are crucial for your business.

  • Using a video on the landing page can remarkably increase your conversion rate by 86%.
  • Having more than one offer on the landing page can lower your conversion rate.
  • Using more landing pages can help you get more leads.
  • Optimizing the landing page loading speed can help you get more conversions.
  • Landing pages with a good user experience tend to convert much better.
  • Building landing pages with a customer journey adapted to the target group has shown to increase your conversion rate by more than 200%.
  • Go mobile! In today’s world, mobile phones constitute about 53.3% of total web traffic. So it is extremely important to optimize your landing pages for mobile phones.

The best type of landing pages is those which have a contact or conversion form that the potential clients or visitors can fill. Once the customer fills in the information, you would become better equipped to offer them personalized service.

So the landing pages don’t just help your business, but they also help your potential customers in communicating their preferences in a better and more effective way.

Best landing page builders to increase conversions

Now that you have figured out what a landing page is and why it is essential for any type of digital marketing strategy. It’s now time to think about creating landing pages for your business.

You can either create one by yourself or with someone’s help; the lead count will slowly but surely increase with time and patience. 

I have gathered a list of 6 of the best landing page building tools out there. These are 6 of the many tools that I have properly tested and worked with for building effective landing pages. You can choose one based on your ideas and style. 

1. Leadpages

Check website: Lead pages | Templates.

This website offers excellent features without being too expensive. So, if you want an effective landing page without having to invest a large sum of money, this tool may just be the right landing page builder for you.

The tool offers a variety of different deals along with 160 templates. You can choose a template based on your preferences.

Integration of the software with your mobile phone is one of the best features that they provide. They manage to adjust their deals in accordance with the type of device you are using.

Another essential feature is social media integration that proves very useful in any digital marketing campaign. This provides you basically with the functionality to use social media channels and groups to increase traffic to your landing page.

Pros of Leadpages

  • Cost-effective.
  • Offer 160 templates.
  • You can integrate the software with your mobile phone.

Cons of Leadpages

The one downside of this landing page builder is that it has a slight issue with the page design structure and responsiveness. Their page design may not be as sharp and clean as the other landing page builders, but it is worth a try. 

Pricing of Leadpages

It has three pricing options that you can choose from. The first one is the Standard package that is available at $25, then the Pro package, which is available at $48, and then finally the Advanced package, which is available at $199 a month. All in all, not a bad builder to use for your first landing page. 

2. Unbounce

Check website: Unbounce | Templates.

Robust, well-designed, and mobile-friendly. This is an excellent page builder if you are looking for a landing page builder with an extensive range of features. This landing page builder is considered one of the very best in the market.

Around 1500 known brands are using it as their primary landing page builder. With notable features and appealing deals, let’s take a look at what this builder can offer you. 

Unbounce offers exceptional features with no distractions on your landing page. The best feature that they offer is ease of use.

So you do not need any coding skills to implement the available features to your landing page. Features such as pop-ups, sticky bars, and drag & drop action are provided readily. With all these features available, you will be able to create landing pages in a smooth and easy way.

This builder is a mobile interface friendly and has exclusive templates for mobile phones. From keyword-specific searches to advanced SEO targeted keywords, everything is included in their deals. 

Pros of Unbounce

  • Responsive interface.
  • Easy to use.

Cons of Unbounce

  • It can be costly.

Pricing of Unbounce

The only downside of the landing page builder Unbounce is as early mentioned its costliness. Its standard package costs $79 with 75 landing pages, the Premium costs $159 and has 150 landing page options, and the final and the most expensive is the Enterprise, which costs $399 and offers around 375 landing pages. 

3. Instapage

Check website: Instapage | Templates.

If you are someone who isn’t that tech-savvy and are looking for an easy way to build a landing page, then look no further than Instapage.

This is a brilliant landing page builder that offers you the option to build your pages through a drag and drop capability.

This allows you to create your landing page easily and efficiently. There is no need for coding or computer skills often needed in many of these landing page builders. Instead, You will be able to focus your time and skills on creating well designed and UX friendly pages. 

One of the tools’ most prominent features is that it offers you multiple mobile-friendly templates that you can easily use. It takes a couple of minutes to figure out, but then you are set to go. You will be able to start your landing page in no time and without anyone else’s help. 

Another feature that is very specific to this page builder is that it offers you an option to keep editing every step of the way. It doesn’t matter where you are and what you want to change; editing is easy.

Along with this, it also offers an interactive messaging tool that you can use to communicate with your potential customer.

Action is taken immediately when your potential customer becomes a lead; they will be able to get a confirmation email that will create a stronger relationship with your business from the very start. 

Pros of Instapage

  • Ease of use and easy drag and drop option.
  • Offers mobile-friendly templates.
  • Offers a range of interactive features such as a messaging tool.

Cons of Instapage

  • Offers a small number of widgets in comparison to other landing page builders in the market.
  • It offers a low number of landing page templates.

Pricing of Instapage

All in all, this is a great tool to use to build your landing pages. Its Standard Plan costs $99 with all the features included. The Enterprise level is a bit more expensive, and you will need to contact their sales department to know how much it costs as the price is based on the number of features your business requires. 

4. HubSpot

Check website: HubSpot | Templates.

When it comes to reputation, HubSpot is second to none. Features offered by HubSpot are easy to use; however, they are best suited for larger companies.

Businesses of all types can in fact take advantage of this builder as well as the offers advanced and somehow up-to-date features that are easy to understand and use.

After using Hubspot for many years I struggled in fact with HubSpot not being well-adapted to the latest GDPR requirements, this results in many larger companies leaving the tool for a more up-to-date option.

HubSpot is known in the marketing world as a freemium software that provides free features that can assist you in producing premium landing pages for your website.

By using HubSpot, you will provide great customer satisfaction. Using this tool, you will be able to break communication barriers with your customers that you didn’t think were possible. 

You can use this tool as a beginner, and it will provide you with all the necessary information to start building your landing pages. If you are an expert, it will provide you with premium features that you can easily manipulate to your advantage. There is something for everyone here. 

Pros of Hubspot

  • Great customer support.
  • User-friendly interface.
  • A range of amazing landing page templates.

Cons of Hubspot

Besides the GDPR issue, one of the cons of using this tool is that the Professional and Enterprise packages are very costly. This is why they are only suited to larger companies. Hence, if you want to use this for your small business or blog, then the free package and the Starter Pack is the one that you should go for. 

Pricing of Hubspot

When it comes to the pricing of this tool, initially, there is a free plan that you can take advantage of. You are provided with the basic features, basic functionalities, and an easy process to create a landing page.

If you decide that you want to go for the priced packages, then they are as follows. The Starter Pack costs $50, the Professional Pack costs $800, and the Enterprise Pack costs $2,400 monthly.

5. ClickFunnels

Check website: ClickFunnels | Templates.

What if you want to increase your business’s sales? Look no further than this fantastic tool that manages to provide you with all that you want. ClickFunnels are specifically used to increase the sale value in your company and business. Along with helping you increase your sales, it also offers features that help you build a landing page that is beneficial to your business. It also creates a landing page that is interactive and easy for the customer to use.

One of the critical features of this tool is making a landing page that is extremely simple for your customers to navigate. Clickfunnels aim to provide modest landing pages that are creative and easy to understand.

As the focus is on the sale funneling, the tool helps your customer know exactly where they need to go. The tool provides the customers with a step-by-step understanding of the landing page. 

Pros of ClickFunnels

  • The tool offers users a step-by-step guide for creating the best possible landing pages.
  • You can create interactive and easy to navigate landing pages with Clickfunnels.

Cons of ClickFunnels

  • It is a closed source system so there is a limitation of platforms it can be integrated with.
  • It is an expensive tool.

Pricing of ClickFunnels

They offer two packages. First is the Starter Pack, which is $97 per month. The other is Etison Suite Package, which costs about $297 per month. 

6. Wishpond

Check website: Wishpond | Templates.

This software has made its name in the competitive marketing world. It is in fact a strong candidate to compete against HubSpot, and the competition between them is already very fierce.

When looking to create the perfect landing page, you are almost always looking for a software that easily and quickly helps you create your landing pages. That is where Wishpond’s features come in. 

All you need to do is use one of their templates and place all the information that you want. That information will contain the material that will be seen on the landing page.

After you have done that, you can easily see if it looks acceptable to you or not. If anything is slightly off, you can make the necessary changes easily and without any extra hassle. 

Whether you are a beginner or an expert, either way, this tool will do wonders for your business. The landing page that you will end up creating will be professional-looking, and easy-to-navigate for your visitors or potential customer. 

Pros of Wishpond

  • Let’s you create landing pages easily and quickly.
  • The tool is boosted with a range of different templates.
  • Ideal for both beginners and experts.

Cons of Wishpond

  • The interface can sometimes be difficult to use.
  • Limited reporting options.

Pricing of Wishpond

When it comes to price packages, Wishpond offers multiple deals, from inexpensive ones to costly more premium alternatives. This means that whatever plan is easy for the customer to subscribe to, they go for it.

The standard package is $49 per month, which includes 1500 possible visitors to lead conversions. Then comes the middle package at $99 per month and provides you with around 2,500 lead conversions. Lastly, they provide you with price packages such as the premium package at $199 per month, which can help you convert thousands of visitors.

Final thughts

These are some of my best landing page builders I have used during the years and that I am sure can help you generate organic leads for your business.

When used properly, these tools can help you convert thousands of leads into customers. Make sure to take full advantage of these tools and create a compelling and creative landing page so that you can attract loyal customers that would stay with your business for a long time.

Dani Thifa
Dani Thifa
kliwo.com/

My name is Dani Thifa and I am a husband to a clumsy wife, dad to two cute spider babies, uncle to triplets, blogger, and digital lead at #CGI.

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