If you are searching for a SEMRush review, then, you most probably looking for an SEO tool that can help you rank your online business on top of Google and help you increase your organic traffic and conversions.
If you run a business in the 21st century, then search engine optimization (SEO) should be the backbone of all your marketing efforts. Without proper SEO, you will never be able to survive in the tough and ruthless business world.
Search engine optimization helps increase traffic to your business website, social media profile, or other business pages. More traffic naturally translates to more leads, and these leads eventually become your customers.
Anything you do to increase traffic to your business website should be search engine optimized. Whether you are looking to post an ad or use a landing page to turn your leads into customers, make sure that both your ad and landing page are optimized for search engines.
Without SEO, your business will disappear from the search engine results (SERP), so anyone looking for similar services will go to your competitors instead of coming to you.
How Can You Perform SEO?
There are many different ways to optimize your business website for search engines such as Google.
First and foremost you will need to optimize your content before publishing it on your website. Having a responsive website that works great on different platforms is also great for SEO.
Introducing the right keywords to your content will do your article well especially when your keyword is well optimized and used with the right keyword density through your content post.
For more professional SEO work, people use specialized SEO tools to perform and maintain SEO work in a more effective and controlled manner. For this, you can find both free and paid SEO tools online.
These tools are easy to use and can improve your SEO efforts by tenfold. All these SEO tools offer a variety of features and perform unique SEO related functions. However, the basic purpose of these tools is to highlight certain areas that may require your attention.
With the help of SEO tools, you can work on these areas and improve your overall SEO and ranking. Some people prefer using free versions while others who can afford it go for the more premium paid versions.
No matter what version you choose, it is going to be beneficial for your business to introduce an SEO tool. For that, I have created a list of SEO tools for you to compare and then choose the one that best fits your preferences.
One of the more popular SEO tools these days and the one that I use for all my SEO projects including this blog is SEMrush.
Almost 6 million marketers from all over the world actively use SEMrush for their SEO needs. It has proven to be the most complete tool that is easy to use and offers high functionality for both beginners and professionals. Let’s take a look at how SEMrush can help you with your SEO needs.
SEMRush review – How can SEMrush help boost your traffic
SEMrush can help you get the following information about any website you want.
- Traffic Data
- Find short and long-tail keywords
- Keyword Analytics and Ranking
- Online Advertising
- Visitor Engagement
- Competitor analysis
- Global Database
- Search Engine Volatility
- Social Media Engagement
- Brand Mentions
Domain analysis is one of the most important features of SEMrush. By performing domain analysis, you can get different types of data and information regarding any website that you want, including your competition.
You can analyze your own website authority score, organic search traffic, paid search traffic backlinks, display advertising, and much more. This way, you can monitor the improvement of your SEO efforts.
You can also analyze the domains of your competitors (as in the image above) and industry benchmarks. Analyzing your competitor’s website will help understand what you will need to do to outrank them in the search results (SERP).
SERP (short for Search engine results page) is the results page that a search engine on the internet displays when a user searches on specific keywords. The result is usually a list of web pages that match the keywords and usually includes the title of the web page, a link to the page, and a brief description that shows where the keywords match the page. The term SERP can be used either for a single results page or for all links that the search service returns.
Analyzing the website of your industry benchmark will give you great insight into how you should perform SEO as well.
You can learn a lot from your competitors, what digital marketing strategy they are implementing, the results they are getting out of it, the backlinks pointing to their landing pages, and even the display marketing they are driving.
You can track any type of information you need that can help you do wonders for your business.
While analyzing a website, an important figure to look at is the authority score, followed by the organic search traffic. A high authority score means that the website has good SEO in place.
When for the organic search traffic, one thing to keep in mind is that the traffic data you see on SEMrush isn’t exactly 100% accurate but an estimate.
Keyword research and tracking
SEMrush can also help you with keyword research. Keyword research is one of the most basic and yet most important aspects of SEO.
In simple words, keywords are the short or long-tail words that people usually search for when they are looking to find a specific product, service, or an answer to a question. So when you try to rank your website for a specific keyword, your business would show up in the search results (SERP) whenever people search for that term.
Keywords can be placed anywhere on the website. They can be on the about us page, blogs section, or even the home page. But how do you know which keywords to use?
Well, this is where SEMrush comes in. Using the keyword research feature on SEMrush is very easy. You just have to place the keywords in the tool and see the keyword difficulty score, websites that are using the keyword, and most importantly, the number of Google searches for that specific keyword.
It is important to try to research keywords that are relevant to your business and choose the keywords based on the analysis results offered by SEMrush.
You may want to use a keyword that has the most Google searches; however, many SEO experts would tell you that it is better to go for keywords that have less competition.
For keyword difficulty, depending on your domain authority score, you should choose one that has low difficulty as keywords that have high keyword difficulty are often difficult to rank for on search results (SERP).
Rank tracking or position track means tracking your website’s performance based on a specific keyword over a period of time.
Like other features of SEMrush, this feature is very easy to use as well. All you have to do is enter the domain name and the keyword you want to monitor the website’s progress against.
Once you enter that, you would see a report that shows how the website’s ranking has changed based on that specific keyword.
Like domain analysis, you can also track the progress of your competitor’s websites against any given keywords. This would help you make a better decision about SEO for your own website. This is one of the most powerful features of SEMrush.
Backlink analysis and backlink audit
A backlink is a link between any pages linking back to your website with a NoFollow or DoFollow external link.
A NoFollow link is the type of link that includes a rel=”nofollow” attribute in its HTML code telling search engines such as Google to not pass authority or “link juice” from the linking page to the destination page. As such, we can conclude that NoFollow links have little value for your SEO results.
As opposed to NoFollow links, The term “DoFollow link” is used for links that pass all the authority from a website to the destination page. This type of link has no attribute added to its HTML code.
Google has introduced two new types of attributes to straighten the NoFollow links. Both of these attributes do not pass authority or link juice to the destination page.
- rel=”sponsored” for sponsored, paid, or affiliate.
- rel=”ugc” for user-generated links such as forum posts or comments.
The more DoFollow backlinks you have, the better your website will perform on search engine results (SERP). SEMrush offers two different ways to analyze your and your competitor’s backlinks. The first one is through the specific backlink analysis tool, while the other is through the backlink audit feature.
All you have to do is enter the domain name, and SEMrush will show you all the backlinks for that domain. It should be noted that there might be some backlinks that SEMrush might not show in the results.
You can also see the anchor text used for each of the backlinks, which is a great piece of information and can help you improve your SEO considerably. The tool also shows additional information such as how many backlinks the website has gained or lost over time.
The second way to analyze the backlinks is through the backlink audit feature. The backlink audit features tell you the toxicity of the backlinks that can seriously harm your website SEO performance.
People use spamdexing and black hat SEO techniques to manipulate the search engine results. They use spam backlinks to non-organically improve the ranking of their website.
If such links are identified (which they often do), then you can face a penalty from Google. This means you can get your page or website removed from the search engines. For that, SEMrush backlink audit tools help you in-time, identify these spam backlinks for any given domain and remove them before they result in any type of penalty.
In addition to the backlinks analysis report, you can also use SEMrush for link building. SEMrush examines the content and keywords on your website and then gives you a list of websites providing backlinks related to your business.
This can be a great way to build a large number of organic links. The tools also offer email addresses for these websites so that you can send outreach emails.
This feature is truly something that most of SEMrush’s major competitors do not offer, so SEMrush has built a competitive advantage by providing marketers great value through this feature.
Another feature that I often use to improve a website SEO ranking is the broken link building feature on SEMrush to rebuilt broken backlinks.
A practice I often recommend is through the broken link report investigate related websites for broken links, send an email regarding the broken link and how its is affects SEO to the page in question, and ask for a link to your page link instead of the dead link. Doing so would increase the number of backlinks for your website, thus improving the overall SEO for your website.
One of the main purposes of an SEO tool is to highlight the factors that are acting as hurdles in your attempt to perform perfect SEO. The site auditing feature of SEMrush helps you do just that.
The report tells you which factors of your website are the bottlenecks for the SEO process. Things like site health, errors, slow loading speed, overuse of keywords, duplicate content, and other similar elements are highlighted through site auditing. this way, you can rectify the mistakes and remove the hurdles to enjoy great SEO results.
SEMrush’s on-page SEO checker crawl your entire website to provide you with suggestions on how you can improve the SEO of your website.
It gives your suggestions for each individual landing page, which means that you can fully optimize each and every page of your website. This can yield great results for your overall SEO score and organic traffic.
These are some of the main features of SEMrush. Now let’s take a look at some of the pros and cons of the tool.
Pros of using SEMrush
- Very user-friendly interface, which makes it easy to use.
- The Link-building feature is the best in the market.
- Access to a lot of useful data about any domain.
- Advanced competitor analysis and research reports.
- Well documented and easy to understand.
- The site auditing feature shows clear and easy to understand tips and suggestions to improve your website’s SEO.
- Cross-platform customer support.
- Free version available with limited features.
SEMrush offers an extensive range of benefits for marketers and businesses. The above mentioned are just some of the major pros of using SEMrush. Now let’s take a look at some of the cons of using this tool.
Cons of using SEMrush
- The traffic data on SEMrush isn’t 100% accurate.
- It only shows data for Google, whereas there are other SEO tools in the market that can show data for multiple search engines such as Yahoo and Bing.
- Even though it is an SEO tool, it is not responsive, which means that it may work really well on your laptop, but you may have trouble using it on other platforms like mobile phones or tablets.
- SEMrush can be costly, and you might have to pay additional charges for certain features.
- It only offers one user ID for all its plans. If you wish to have more seats (User IDs), you will have to pay more money for that.
As already mentioned in the cons, SEMrush is expensive compared to some of the other paid SEO tools out there. The price is justified by features like ease of use, high functionality, and the large quantities of useful data that can help you take your SEO efforts to a whole new level.
SEMrush offers four plans for its users;
- Pro (Price: $99.95/Month)
- Guru (Price: $199.95/Month)
- Business (Price: $399.95/Month)
- Enterprise (The price of the enterprise plan depends on the need of the client. This package is specifically for corporate clients. The client can create a custom plan for themselves, and then the relevant officials at SEMrush will tell them how much their custom plan will cost)
Is there any free version as well?
If you do not wish to pay any money upfront before checking the tool yourself, you can always try the 14-day trial version of SEMrush.
There are many SEO tools out there, but SEMrush is one of the best all-around options for both beginners and professionals. It offers high functionality with a range of amazing features.
All in all, SEMrush has a lot of great features. It is indeed costly, but if you can afford it, then you should definitely go for it. It is my go-to SEO tool that I use on all types of SEO projects.
The tool as we saw through this article can help you considerably improve your website’s SEO, which will eventually get you more conversions and traffic to your website.
SEMrush has some downsides as well, but the pros heavily outweigh the cons. It offers some very exclusive features which can only be found on SEMrush. So if you are looking for a premium all-in-one SEO tool to optimize your online business, then look no more.
I recommend you make sure to compare all the plans before you make your purchase. If you don’t think any of the three plans are not adjusted to your requirement, then you got an enterprise option available for big corporations and businesses. It will cost you a lot more than the other three packages, but nevertheless, you will get a plan that works for your needs.