6 best marketing automation software & tools in 2022

Are you searching for the best marketing automation software to build better marketing strategies for your business? Marketing is an essential part of every business to ensure its growth and brand awareness. Keeping up with all of the latest tools is essential to make sure that you’re efficient. Market automation tools have been around for a while now. They have proven to be highly effective when it comes to improving your brand’s marketing. 

But how is this possible? Well, the term automation answers it all. With a more streamlined marketing procedure, you’re able to capture your audience better and put out details in time. Isn’t that wonderful?

Best market automation software

Before we start with the market automation tools, let us first take a look at what market automation tools are. Marketing automation essentially helps you get a lot of things done by putting in minimal effort. 

The redundant and repetitive tasks can easily be replaced by these automation tools to make things easier for you! Emails, social media posts, website analytics, and much more can be done using automation tools. This helps you in ways that you wouldn’t imagine before! 

So, before anything else, let’s take a look at the top 6 marketing automation tools out there for you. 

1. Hubspot

Link: Hubspot

The first one is Hubspot that was launched in 2006. It mainly caters to small and medium scale businesses. It has proven to be quite a popular platform over the years. You get to make optimal use of the tools that this platform has to offer you. These tools help you manage your social media, web analytics, SEO, and so much more. Let’s take a look at some of the features it offers.

• Robust designs that are easily editable 
• Easy creation and automation of emails
• Keyword optimization for blogs
• 24/7 support throughout use

The price of this software is $200 per month that might seem a bit costly to an individual. But if you’re a business in need of an effective marketing automation tool, then this is the one for you. 

2. Omnisend

Link: Omnisend

The second marketing automation tool is Omnisend. This software is essential for eCommerce owners who wish to optimize their marketing through automation. Omnisend helps business owners in a variety of ways as you’re able to work on your relationship with your customer. It has many features to offer you. Let’s take a look at some of them. 

• Drag-drop builder for all your automation workflows
• Can capture names, emails, phone numbers of your audience
• 24/7 support throughout the use
• Can add several channels to the same workflow

The best thing about this is that you can access the basic plans for free that have the relevant features. If you wish to get access to more advanced features, then take a look at their monthly subscriptions. Those start at $16 per month. 

3. SendinBlue

Link: SendinBlue

SendinBlue is third on the list as it helps you in creating the perfect emails and automate them. It has a user-friendly interface. So, this allows almost everyone to create email designs or choose from the templates available. The platform offers you services that include SMS campaigns, transaction emails, and more. It is pretty simple to operate and you will be pleased with the results in the end. 

• Drag-and-drop facility
• Customizable templates
• Email templates supported by all devices
• Offers campaign reporting

The price of this platform differs depending on the features you want. The minimum bundle that you can get for is around $7 per month. Other bundles cost you more than this as they come with more advanced features. 

4. MoEngage

Link: MoEngage

MoEngage, as the name suggests, helps users in improving their engagement with their consumers. This means all the relative touchpoints are analyzed and considered to offer the consumers the ultimate experience. Through this platform, you’re able to capture the audience’s behaviors and patterns. By doing so, you can provide them with a great experience. 

• Optimizes content
• Built-in NATIV app to increase ROI
• Data visualization tools
• Effective SMS marketing

This platform is a game-changer for everyone in the industry but comes with a heavy price. The minimum monthly subscription for this platform is $999. So, it is not at all easy on the pocket.  

5. MooSend

Link: MooSend

MooSend helps business owners to ensure that they minimize the time they spend doing repetitive tasks. It gives them time to do other things that can build their relationship with their consumers. This automation tool ensures that you’re able to focus on more primitive operations rather than having to do mundane tasks. 

It offers you pre-built automation templates, easy designing of emails, and much more. Use these to capture your audience and to build your relationship with them. 

• Drag and drop features
• Easy and well-designed opt-in forms
• Automation workflow templates
• 24/7 customer support

Their pricing plan mainly depends on the number of subscribers on your list. For instance, if you have 1000 subscribers, then you will get access to the features free of costs. However, if you have 2000 subscribers you wish your emails to get to, then you to pay $8 per month. The price also depends on the features you wish to avail.

6. Automate.io

Link: Automate.io

Automate.io is here to help you automate your payments, marketing, sales, and many other aspects of your business. It helps ensure that all your cloud apps are connected to gain optimal automation. 

• Create simple and complex workflows
• Helps create visual integrations
• Easy customization of workflows
• Offers a variety of powerful tools
• Provides support to other automation apps 

The pricing of the platform starts with a free version where you’re offered single-action bots. As you go up for the paid versions, it can cost you well over $399. But these come with a lot of advanced options to make your marketing automation go through the roof. 

Final thoughts

As you go about choosing marketing automation tools for yourself, you will have to take a look at your budget. These tools can be a bit expensive. So, you need to make sure that your financial position allows you to make such an investment. 

Moreover, each of these tools offers you different kinds of features. So, make sure to take a look at them before you decide which one works the best for you.