Are you looking to understand how Facebook algorithm works to outsmart it? Let me enlighten you, you are not alone. Timely, relevant content for organic reach isn’t good enough anymore for a small or local business. Facebook has through its Facebook algorithm decided to favor larger companies with an active fan base over small companies who are trying to increase their fan base through clickable content.
If you use or planning to use Facebook for marketing, one thing that you might want to understand is the Facebook algorithm.
In order to help you understand how your Facebook posts get viewed on Facebook I’ve collected the most relevant Facebook algorithm factors, updates, and changes for easy reference.
Table of Contents
Here’s a quick overview of how the Facebook News Feed works, according to Adam Mosseri, VP of Product Management for News Feed: News Feed: Getting Your Content to the Right People
Besides that Facebook aims to prioritize paid stories, stories from bigger brands and ads first, and than later on, stories that each individual wants to see the most, based on their actions and feedback, here’s a summary of all the changes that are relevant to social media marketers.
Brand pages which relayed on their fans to increase their already dismal reach will now experience another drop in numbers. Quality content which may have been interesting to the friends of your fans will no longer be visible in their news feed.
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline” – Facebook
After investigating the changes mad lately by Facebook it seems that the leading social media channel today is making it harder for marketers with limited or no budget to success in their channel. Basically, what Facebook is saying: If you don’t have an already ‘huge’ fan base like Coca Cola, Nike, BBC or magazines such as National geographic where regular content is ‘shared’ in large numbers, you are very unlikely to get fresh new fans onto your page. If you are a small or local business, your reach will decline and increasing the number of fans on your Facebook page will become almost impossible.
Social media strategies continue to change as the internet giants evolve their algorithms. It’s important to amend your content and how it’s shared with your friends, fans and potential clients. It’s a continual battle which can be won with the right tools and shareable content.
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Hey Dani! There is a lot of great insight here and I’d really love to share it with my team. However there are quite a few typos that give the impression this article was never proof-read, and really takes away from the professionalism of the insight. I struggle to share something with as many casual typos and present it to my team as a trustworthy source of information.
Thank you Hannah for your kind message. please if you have any questions do not hesitate to contact me.
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