Are you looking for how to use social media for hotels or resorts? It’s always challenging to take a hotel or resort to the next level. So why use social media as a medium to promote a hotel or resort business?
Well, you will find the answer here! An effective and simple social media marketing techniques can increase your hotel and resort bookings, returning clientele, and find exponential growth in your business.
Analyst firm Gartner estimates more than 80% of business growth in an enterprise with the use of social media tools.
Social Engagement via social media with your guests always helps to create more awareness of your hotel or resort and a being in touch feel for your potential guests. Thus, keeping that excitement alive for their next vacation.
In this article we’ll show you ways of using social media for hotels or resorts. Let’s begin!
Table of Contents
Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter, and Trip advisor you will find to influence how the guest perceives your hotel or resort before they book.
Determine what you offer, where you want to cater, what you want to convey. It’s important to set the goal right and spread it across all social media platforms.
Once you have narrowed the demographic, encourage your guests to “like” you on Facebook or “tweet” you on Twitter. Start offering rewards by offering discounts on products and services. If you find a guest as a travel blogger, it’s a good idea to ask them to write about his experience.
Perhaps you can motivate your staff to use social media to spread a word or two. It’s important how your staff feels about the place first and you will see the impact it has.
Facebook is a place where we often share and people are more likely share with their connections all about their vacation pre and post-trip. So there is your chance to grab attention on how your hotel or resort will make their trip the best trip they’ve ever had.
You can excite your guests with some awesome pictures, offers, and links to your page about your hotel or resort. Here are some tips to create an awesome Facebook Page to get your new clientele and engage former ones:
LinkedIn is an amazing social media for businesses and professionals with steady growth each month, more people transferring their social lives from Facebook to LinkedIn. It’s safe to say that LinkedIn is now an important player in the social media sphere. Additionally, LinkedIn has integrated Lynda university, making it a perfect place to learn and study in a more sociable way.
Many don’t fancy using Instagram as a marketing tool, but it is a powerful marketing tool in its own way. It has proven results if utilized correctly. Hashtags being a key component in using Instagram
Also using popular landmark creates an excitement in tourists for the place they would visit.
How will convey your message within 140 characters or less? Well, Twitter can! Twitter users share their experiences and prove to a referral gateway to expose what your hotel or resort has to offer.
Tips: Utilize your 140 characters carefully as if you want someone to @mention or retweet there to need to be enough room to do this. So preferably do not use the full 140 characters.
You find it all in Trip advisor where to go, who to stay with, what sites to visit. It is such a preferred tool used by travelers. Also, it offers the benefit of sharing opinions, pictures, reviews, and positive and negative comments on hotels and travel products.
Other features include enabling guests to search popular destinations or pick their own. Also, it has popularity or a rank list which includes your hotel and valuing your hotel among the other best in terms of services, friendliness, comfort, and luxury.
Always remember your strength and promote it. You may not be top of the list, but you can be in top for certain categories which you are good at. Be accurate, be competitive and ensure your guests get the best deal.
Search is not restricted to PC users as the mobile phone has taken over it. One such important social media app is Foursquare. Foursquare users can just check-in into the hotel. They can simply tag, share their travel experience with friends and family. So here’s how you could use it.
Overall Social Media Platforms are an effective tool to engage, listen, and have a 360-degree view of the customer. Hopefully, this piece of information would have helped to get a better understanding of how to use social media effectively to market hotels and resorts. Perhaps there are other social media platforms such as Pinterest, Tumblr, Yelp, or YouTube video which isn’t discussed. It’s just important to choose the right platform and creating a strategy that works for you.
Consistently voted the world’s best hotel, The Burj Al Arab”7-star” hotel stands tall and proud on the Arabian Gulf. With a beautiful evening sky to complete this scene, it’s hard not to be impressed by its radical and flamboyant design.
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