If you search for entry-level digital marketing jobs you will quickly realize the huge demand for digital marketers nowadays. In fact, no business has ever been successful in its full potential without proper marketing.
In this era of information technology, digital marketing holds an important place. Digital marketing offers a wide range of skillsets for you to choose from, all extremely important and crucial for the survival of any business.
According to an estimate, a business spends 10% to 13% of its total budget on marketing. This tells you how important digital marketing is for businesses’ overall success.
Considering how important marketing is for every business, a digital marketing career can prove to be a great career to aim for. The more digital our society becomes, the more demand it will be for digital marketers. It’s as simple as that.
Digital marketing is a high-growth industry that values skills. Digital marketing is not an easy skillset, this is why there is a high demand for skilled professionals and dedicated individuals in this field all over the world.
According to an estimate, by the year 2025, there will be more than 150,000 digital jobs available. But, there will be not enough people to fill in the vacancies.
In fact, did you know that there are more than 100,000 marketing jobs available for you online? Out of these 100,000 marketing jobs, more than 20,000 jobs are entry-level marketing jobs alone. Great, isn’t it? What’s more astounding is how much the companies are willing to pay to the employees working in this field.
Although getting your first entry-level digital marketing job may seem a bit challenging, the benefits of working as a digital marketer are truly great.
Of course, if you don’t have any professional experience, the companies may seem a bit reluctant to hire you, and how can you get the required experience if you never worked professionally as a digital marketer?
Well, you don’t need to worry anymore. There is so much demand for digital marketers that many businesses employ entry-level digital marketers and provide them with the necessary training and education.
Tips to get entry-level digital marketing jobs
The best thing about working as a digital marketer is that you do not need any formal qualifications to get started. All you need is knowledge, skills, and the necessary drive to learn.
Even though you do not need any formal qualifications to get a digital marketing job, you will need some basic skillset and tips to get you started.
The following tips will come in handy to you during your career in digital marketing. I have listed some valuable tips for you that helped me a lot during my entry-level digital marketing career. Want to know what these tips are? let me summarize them for you.
1. Read Relevant Information
Digital marketing is an industry that is open to everyone. The specialists in this field are ready to share their knowledge, tips, and strategies to help you succeed as an entry-level digital marketer.
This is why there are many websites, guides, books, and courses available for newcomers to get started. I, myself am always sharing new tips, strategies, and updates here in Kliwo to keep you up to date with the latest practices related to digital marketing.
So, if you are looking to make a digital marketing career, reading will be your main skillset for success as you need to get a broad understanding of the industry as a whole and it everlasting updates.
You need to learn many things if you want to pursue a career in this field. These include SEO, PPC, content marketing, social media marketing, email marketing, inbound marketing, and much more.
If you are looking to enter the digital marketing sphere, you’ll need to have a firm grip on these skillsets and how and when to best use one practice over the other.
There are many great courses and guides available on the internet for you to learn from. Just pick a reliable website or guide and start reading now.
2. Start a digital marketing blog
Teaching others is truly a great way to learn. Therefore, if you want to pursue a career in digital marketing, you can start your own blog related to digital marketing. This is the strategy followed by Neil Patel and look at the level of success that brought him today.
While starting a blog on a specific niche such as digital marketing may look like a big step, it is truly an extremely great step to show your experience and skillsets to the rest of the world.
You can write about the topics and ideas that come under the umbrella of digital marketing. Writing on these topics and ideas will actually help you to strengthen your concepts as well.
Your blog will also act as evidence of your knowledge. It will help you a lot when you are looking for jobs too. So, starting a blog at an early stage of your career can prove to be extremely beneficial to you.
Hereabouts a step-by-step guide on how to start a blog successfully that will help you to get enough visibility to get your dream entry-level digital marketing job…
3. Find out your area of interest
Digital marketing is a broad term. There are many job opportunities available for you in this vast industry. You need to know that you cannot excel at everything. This is why you need to find an area of interest in this broad industry.
Find what you are good at and gain expertise in that particular area. You need to aim to be a T-shaped or specialist in a specific area of digital marketing. This is only possible when you have the right interest and drive to learn.
Just remember that you do not need to be good at everything. Just make sure to get specialized in one area of digital marketing such as SEO, PPC, or social media advertising… Find out the digital marketing category you are most interested in and further polish your skills.
4. Land yourself a client or two
Once you have found out the area of your interest, you can now freelance for a client or two.
For this purpose, you need to approach startups and offer them your digital marketing services for free. Offering your services for a client or two, in the beginning, is a crucial investment. This is how you put your skills and knowledge into practice and get experience.
Once you offer your expert services to the clients for free, and they are happy with you, they will keep returning to you for more. This will not only help you build your portfolio but, it will be a great way to get testimonials and get you more customers in the future.
5. Get a formal internship
Once you have satisfied a client or two with your digital marketing skills, it’s time for you to get a real internship. Getting a real-world experience is extremely beneficial for your portfolio as well as for your confidence in your digital marketing skills.
It will help you in the future when you are looking for an actual job. You will not only learn about the industry, but you will also learn what being part of a digital marketing team really means.
Thus, you can take this time to find out whether you have made a correct decision by choosing digital marketing as a career or not.
So, if you want to secure an internship for yourself, you can either approach startups or marketing agencies. Nowadays, many growth hacking agencies are offering internships in digital marketing. So, you can approach any one of these agencies to start your internship with them.
6. Find a mentor
It is very difficult to become an expert in the field of digital marketing. This is why you need the assistance and guidance of an experienced mentor.
So, are you really serious about pursuing a career in digital marketing? If yes, then you need to find a mentor for yourself.
You need to understand that it will be a very tough path to walk if you’re aiming to become an expert on your own. A little help from the right person can shorten the path and take you a long way.
You should know that even the most successful businessmen did not gain success all on their own.
An example of this is Mark Zuckerberg and Steve Jobs. Did you know that Steve Jobs served as the mentor of the young Facebook founder Mark Zuckerberg during his initial days? So make sure to find a ‘Steve Jobs’ for yourself too.
7. Attend digital marketing events and conferences
Be active in the ever-changing digital marketing sphere. If you are dead serious about pursuing a digital marketing career, you should attend events and conferences, both locally and online.
These events and conferences are a great place to learn. Apart from this, they will also help you in establishing connections and meeting other digital marketers to exchange skills and experiences well.
What’s great is that Google now lets you find a suitable event that you can attend from the very comfort of your home.
All you need to do is joining the Google marketing conferences website and look for digital marketing events within your area. A whole list will appear in front of you. Just pick a suitable event for yourself.
Once you have decided which event is ideal for you to attend, you will get to know the list of other people attending the same event. Shortlist the ones that you would like to have a chat with. A little early preparation will help you a long way in your career.
8. Stand out among other digital marketers
You should remember that the companies do not pay you for digital marketing. Instead, they pay you for the results that you generate from your digital marketing strategies.
This is why you must build digital marketing strategies that help you in standing out among other digital marketers. You need to create a marketing path that fulfills the specific goals that the companies have in mind.
For example, when Nike, Adidas, or Reebok drops a marketing campaign, they are not doing it for the sake of marketing. They are doing it to meet the specific goal that they have in mind.
This is why they are looking for digital marketers that can help them in meeting their particular goals. If you want to be a successful digital marketer, you need to stand out among others by demonstrating that you understand the goals of the company you will work for. This will take you a long way in the field of digital marketing.
9. Get a digital marketing job
Once you have successfully mastered the tips mentioned above, you are good to go. It also means that you have spent a year or two in the digital marketing industry and gained sufficient exposure and experience. You are ready to get an official entry-level job in the field of digital marketing.
There are many places where you can look for employment. LinkedIn is one of the best platforms that allows you to easily search and find a job in digital marketing.
There are more than 70,000 jobs in the category of digital marketing alone on LinkedIn. So, getting a job will not be much of an issue now that you have the right mindset and proper experience.
10. Keep learning
Getting a suitable job is not the end of your struggles. As a digital marketer, you’ll need to keep learning and following all the new updates and algorithm changes that are introduced in the field of digital marketing to keep yourself up to date.
You need to remember that digital marketing is an extremely fast-paced industry. Things can change in an instant, and new practices can take over the old ones in a matter of seconds. This is why keeping yourself updated with the latest knowledge and ideas is extremely important.
Top 5 entry-level digital marketing jobs
Are you looking for the best entry-level digital marketing jobs? Don’t worry, I have got you covered. Let’s check out some of the most common entry-level digital marketing jobs.
1. Digital Marketer
A digital marketer is someone who is a digital marketing generalist. Usually, small startups offer this job to people who have just started a career in digital marketing.
The job role of a digital marketer depends upon the company that you will be working for. The most common tasks usually are to write newsletters to initiate a partnership with sponsors, creating social media marketing campaigns, SEO optimizing content, and web, or creating PPC campaigns on adwords.
2. Content marketer
Content marketers are also known as content strategists. If you are interested skilled in content writing and editing, then this job is the perfect fit for you. Did I mention that copywriters are in huge demand nowadays?
The job typically requires you to focus on inbound marketing and creating SEO optimized content like articles, landing pages, and blog posts.
Since content marketers are also writing experts, they also need to have a basic knowledge of SEO. In many smaller companies, content marketers are also in charge of their social media content.
3. Social Media Manager
The job of a social media manager is much more than that. First and foremost you will need to set a strategy for the company to grow its targeted group of followers on social media.
You will also be in charge of creating content to engage their social media following. If you think that you are a sociable person and enjoy connecting with the audience on a deeper level, the social media manager role would definitely be a perfect job for you.
4. Paid marketing manager (PPC)
The job of a paid marketing manager is to run ad campaigns (usually through Google Adwords) or advertising on third party websites.
A paid marketing manager is usually given a large budget to work with. And as we all know, with a great budget comes great responsibilities.
Their job requires you to work with both content and creative teams as you will need both content and images to creative successful campaigns online
You will also need to create keyword analysis reports, analyze the ads’ performance, and make necessary changes in these ads to make to better improve the CTR (click-through rate) and ROI (return on Investment).
5. SEO specialist
An SEO specialist is another popular entry-level digital marketing job. This job is perfect for the ones that have an interest in search engine marketing.
In this role, you will be required to analyze websites, optimize content, and create SEO strategies to boost the visibility of the company you will be working for. If you are serious about becoming an SEO specialist, hereabouts a full guide on how to SEO optimize a website.
Even though it is a technical and challenging job, the chances of growth are incredibly high. Since it is a technical job, its demand is also expected to rise in the coming years.
Digital marketing is an industry that is continuously growing and digital marketers are in huge demand. This is why more and more people are joining the industry.
So, if you want to make a six-figure salary, all you need to do is follow the tips mentioned above. Once you have successfully gained entry-level experience, nothing can stop you from earning your dream salary as a digital marketing expert.