How to sell on Facebook Marketplace & Facebook Shop in 2022

How to sell on Facebook Marketplace & Facebook Shop in 2022

How to sell on Facebook marketplace, how to set up a Facebook shop and add your products, or how to increase your sales, that, and much more will be covered in this step-by-step guide.

With the evolvement of technology, people are looking for various methods to expand their business. For this purpose, they are also looking for tips to sell on Facebook.

Did you know that, on average, a user spends 40 minutes on Facebook daily?

Yes, that’s right. Even though most teenagers are leaving the platform, a lot of older people are joining it at the same time. So, what does this exactly mean?

The answer is quite apparent. It means that even after many people drifting away from Facebook, the platform, through the Facebook marketplace, for instance, is starting to get more and more popular, especially for those seeking to sell their products online.

This is why a lot of people and businesses are using Facebook marketplace and shops as their main platform to sell their products online. 

If you also want to expand your sales, all you need to do is learn how to sell on Facebook marketplace effectively or how to build a functional Facebook eCommerce shop.

Whatever way you decide to take, these tips will not only help you generate more sales; they will also help you in starting your e-commerce ventures the right way as well.

Facebook shop

The Facebook Shop offers really strong advertisement options to business owners. So, you can even use Facebook for the marketing of your products here. 

In my opinion, selling on Facebook is definitely a wise decision. However, there is likewise much competition involved as well. And the process is time-consuming and can be viewed by many as difficult, but this is why you need to have all the knowledge on how to sell your product on the platform effectively. Patience is a virtue that leads to success.

With over 2.6 billion users available on Facebook, you may believe there is not much room for your business to flourish. But that where many people get it wrong, With the right skills and strategies, you will do wonders selling your products on Facebook shop.

During my time as a digital marketer, I have seen many people starting their Facebook shops from scratch on the platform. With the right tools, strategies, and perseverance, they have made their businesses successful. 

Facebook Marketplace

Facebook Marketplace is a useful platform that allows you to buy and sell the products you want. Among the large community that has joined Facebook, we can see a wide variety of vendors selling all types of products.

The Facebook marketplace has more than 2.50 billion monthly active users

There is no doubt that it has become a vital part of many daily lives today, as many people have actually made it their formal job. And this is an idea that has become very common today, since we can even use Instagram Shopping to sell products, with an idea quite similar to that of Facebook Marketplace.

The operation of this useful sales platform is really simple, much more than it seems since it has a simple interface and clear options that allow you through simple steps, to understand what you are doing when buying and selling.

The idea itself is very clear: the seller publishes the product or service he wants to sell on the Marketplace, and the buyer writes a message to it in order to agree on the business in question.

Simple as that! Once there is practice in this field, buying and selling through Facebook Marketplace becomes very easy for anyone interested in the subject.

Being such a well-known and respected tool worldwide, it is undeniable that it has options that are really useful for those users who always want the best of the best.

For example, Facebook Marketplace allows you to rate the user you want. Whether you want to give it a good rating, or if you want to alert other users of a recurring problem with that seller, it is possible to do it quickly and efficiently.

Another useful option is monitoring. If you want to be aware of the commercial activity of a specific user, you can click on “Follow” next to the seller’s name, in order to receive notifications every time they make publications that could presumably interest you.

And in some areas, it is possible to make purchases with integrated shipping from Marketplace Facebook. This option is completely safe and designed specifically for the convenience of the customer and the seller who are agreeing to the deal.

Even if you bought a defective product, the Facebook Marketplace gives buyers the option to request a refund for a purchase. Although this is a really safe and reliable option,

I always recommend that you take into account your own security measures in these cases, in order to avoid any major problem that may arise when doing business on Facebook Marketplace.

Facebook Marketplace Vs. Facebook Shop

First and foremost let’s clarify a couple of misconceptions. Besides selling through groups, pages, and through your own Facebook profile, there are really 2 main different shopping areas. On one side you got the well-known Facebook marketplace and on the other side, the less known yet powerful Facebook shop.

  • Facebook marketplace is the popular player here, and well-used by the Facebook community, this feature even has its own tab right on the top of the Facebook homepage. Here you will be able to sell your products through your own profile account. It’s easy, simple, and straightforward. Did I mention it is completely free?
  • Facebook shop, on the other hand, is the powerful option here that provides you with a fully-fledged eCommerce solution with your own business page, insight, brand…

Now that you know the alternative options available for you, which option is the best option to go for you may ask. Well, they are both really created for different purposes and types of users.

Difference between Facebook Marketplace and Facebook Shop

Facebook marketplace is a perfect tool to quickly sell your products without the need for an eCommerce site – an excellent solution for quick sales of second-hand products or things you just want to get rid of at home.

Facebook shop is a professional eCommerce solution more suited for businesses and serious vendors to list their products as well as sell them right from within the platform.

Facebook MarketplaceFacebook Shop
List and market products all from your Facebook profile.List, market, and sell products right from within the platform.
No transactions and payments support within the platformFull transactions and payments within the platform as well as redirect option to your external eCommerce website.
Products are listed, market, and presented in the Facebook marketplace.Products are listed and presented in your Facebook business shop.
FreeFacebook charges a commission of 5% as a selling fee for each transaction on the platform
Best suited for individualsBest suited for businesses and vendors.

The available options to sell on Facebook

There are many options available on Facebook you can use to start selling your products on the platform, all created for different purposes and users.

Want to know more about these platforms? I have listed them below for your convenience. Please take a look at them and pick one that best fits your requirements. 

1. Facebook Marketplace

If you are familiar with the Craigslist platform, then using the Facebook marketplace will not be a problem. While it has many similar features to those found on Craigslist, there are several additional features worth exploring.

Facebook Marketplace

Some of these features include connecting to friends and friends of friends. You cannot directly buy or sell from the Facebook marketplace. This is why there are no shopping carts or fees there.

Facebook does not get involved in the payment or delivery of the items here either. which means you can sell your products for free using the Facebook marketplace. This is why this option is great if you want to start selling but are not ready to run a full-time online eCommerce business. 

2. Facebook Groups

You can even use Facebook Groups if you want to sell on Facebook. While many people use Facebook Groups for recreation purposes, there are many other uses of the groups as well.

facebook groups

There are thousands of people buying and selling stuff in these groups. ‘Buy And Sell’ is one of the most famous group for buying and selling on Facebook. There are more than 140.000 people in this particular group alone.

You can join any group of your specific niche to promote your products. You will get excellent responses in a brief period. This is why joining a Facebook group for selling your products is such a good idea.

3. Facebook Store

If you are ready to start a full-time online selling business, this option is the best one for you. It helps you create your own personal Facebook eCommerce store where you can manage and run your business.

facebook shop

You can enter as many products as you want in the store as there are no limitations. Every option is available at the Facebook store, from listing products to adding a shopping cart for payment.

Setting up a store is not difficult either as there are clear step-by-step instructions available. So, if you are ready to run an online eCommerce business, you can do it with the Facebook store’s help. 

How to sell on Facebook Marketplace and Facebook Shop (Useful Tips)

Facebook provides many methods to sell products on its platform. Whether you want to build a full eCommerce business page or sell a product through the Facebook marketplace, groups, or through your own profile, the possibilities are numerous and all available for you to experiment with.

Therefore, if you want to learn how to sell on Facebook, I have gathered through this ultimate guide, all the up-to-date information and useful tips you need to know. So, stay tuned!

1. Pick a physical product

Before you start selling on Facebook, you need, of course, to pick a physical product.

Some limits are imposed by Facebook on what you can and cannot sell. But the requirements are usually very straightforward, the product needs to be physical. If it is not physical you will not be able to sell either on Facebook Marketplace or Facebook Shop.

For each product you publish, Facebook will review your products through a quick approval process. Once you get the consent and get approved, your products will be published live on Facebook.

2. Create a business plan

Once you decide to sell on Facebook, you need to consider a couple of things. First and foremost, You cannot just pick a product and post it on Facebook to sell. You need to have a proper business plan if you want to stand out among other sellers that sell on the platform. This is especially true for Facebook shop users.

Your business plan should outline the objectives for the products that you selected, and, the expectations you want to achieve.

Besides, once your business plan is ready, You must administer your stocks by naming, branding, labeling, and pricing your products correctly.

You also need to know, that for Facebook shop users, Facebook charges a commission of 5% as a selling fee for each transaction made on the platform. So, keep this fact in mind while pricing the products that you want to sell on your Facebook Shop. For Facebook Marketplace users, on the other hand, there are no commissions as it is a free service.

Note: According to Facebook, the selling fee are to cover taxes, the cost of payment processing, checkout transactions, and to help fund facebook programs.

3. Prepare your products for sale

It may take some time before Facebook approves your product for sale as Facebook’s ad review time can take anywhere from 5 minutes to 2 days. So, it would be great if you did not waste time waiting. Instead, you could prepare your products for an effective sale. This is essential as once you get the approval, you will be all ready to start selling.

Start by writing a product description for the products that you intend to sell. Make sure that the product description that you are writing is the one that through smart marketing is well described to sell itself.

So, do not waste your time while waiting for approval. Use this time to prepare your products and your Facebook store as well as a strategy to properly market your products.

4. Take quality pictures of your products

A picture is worth a thousand words. You need to keep in mind that the users will not be able to view the products physically. They will only decide their purchase by looking at the pictures of the products that you post on Facebook.

This is why the images need to be of high quality and visually appealing to the clients. Make sure that you take good pictures of your products before posting.

All of the photos need to be in a white background to better describe the details of the product. Take photos from multiple angles for the ease of the customers.

Additionally, the images should be at least 1024 x 1024 px. The more considerate you will be about your customers’ convenience, the more products you will be able to sell. So, try to be as thoughtful as possible.

5. Create a Facebook Shop of Facebook profile

If you decided to build your eCommerce solution on Facebook and you got the approval to sell your product on Facebook, the next step you need to perform is to finally create a Facebook Shop for your business.

Create a profile (Facebook Marketplace)

facebook marketplace create new listing

Create your Facebook profile by login into Facebook. After creating your profile click on the third tab at the top of the platform dashboard. Then, click on ‘Create New Listing’ on your left side of the screen.

facebook marketplace listing type

Nest step is to choose the listing type, which generally mean the type of project you want to sell.

Facebook marketplace item for sale

Add all the necessary details of your product such as the title, price, category, description, location, and of course your product’s image, and click Publish to post your Marketplace listing.

Create a Facebook Shop (Facebook Shop)

Creating a Facebook Shop is extremely important for businesses and serious vendors. But first, you’ll need to fulfill some requirements from Facebook before you create your Facebook Shop.

Some of these requirements include accepting and reviewing the merchant terms on Facebook, providing a tax identification number, and a link to a valid bank account.

Once you have provided this information to the support team, you will be able to create a Facebook Shop for your business.

facebook shop set up a shop

Here’s What You’ll Need to Get Started There are a few steps to complete before you can start selling.

fscebook shop checkout method 1

Choose a Checkout: Method Your checkout method determines where customers convert when they want to buy an item from your shop. Setting up checkout is free.

facebook marketplace add inventory

Add Your Inventory: Connect a catalog to add products to your shop. A catalog is an inventory of the products you’d like to sell. Your Facebook account is associated with the following catalogs.

facebook marketplace review

Submit Your Shop for Review: You can preview the look and feel of your shop while we review your Commerce account. If your account is approved, your shop will be published and visible from your sales channels.

facebook shop lady gaga

Now that all your products are added to your Facebook shop list. You are ready to start optimizing your facebook shop and add all the necessary details to make it both appealing as well as easy to find for you potential customers.

6. Provide details on your Facebook business page

Once you have created your Facebook business page or your profile to start selling on Facebook as well as added your first product, you now need to add some other details on your page. One important detail is to share your email address and phone number, this way, your customers can stay in touch with you.

If you are a Facebook shop user, you will need to add your business plan that you’ve created for your business Facebook shop. Your objectives should include complete details about your business, Privacy policy, shopping rates, delivery, and return times are some of the essential components to add to your plan.

Additionally, you will also need to include customer service on your Facebook Shop. The customer service includes support hours that you will be available to answer the customers’ queries.

7. Create content for your Facebook shop

If you want to sell on Facebook, your Facebook Shop will be the center of communication. It is the only source through which you will communicate with potential customers and clients.

Wherever the platform, the content will always be king. This is why you need to make your shop visually appealing to the viewers. You can do this by creating some creative and unique content related to your niche on your Facebook shop feed, this way, you will gain more followers and engagement.

The content needs to be eye-catching and visually appealing that will force the users to view your shop with excitement. Once they view your shop feed, they will notice the products you have listed for sale.

8. Use Facebook ads

Did you know that you can now promote your Facebook shop products as well as your product published on Facebook Marketplace with ads?

Actually, For businesses, Investing in ads at the beginning is almost necessary as Facebook has succeeded in making the visibility of the content you publish on your business shop page to almost 0%. The only way to really get your content showing to your target group is through ads.

Yes, that’s right. Promoted posts and products are a great option for your business to sell on Facebook. Although they are just like any other regular post, you will be able to reach a greater and more targeted audience through paid ads.

So, if you have issues connecting with your audience, don’t panic, you are not alone. Facebook has introduced ads as a great way to communicate with your target group or potential customers. All you need to do is pay some fee to the platform, and your posts will reach the target audience of your choice. 

9. Use Facebook Insights

Facebook now offers a feature to its users that helps them to learn more about the customers. This feature is known as Facebook insights. This is a great feature that allows business owners and vendors to analyze what their customers want.

The tool will provide you with details about the people who have liked your page or product as well as their area of interest. Therefore, this is a very relevant tool as it will help you create content based on your target group’s interest which will attract customers to your business.

When you know more about the likes and dislikes of the people who have liked your page or product, it will increase your audience engagement as well.

10. Go live with Facebook Live

Facebook Live is another useful feature for people who want to sell using both Facebook Shop or Facebook marketplace, as it helps in increasing audience engagement to your business page or product.

When you go live with your shop or product, the people who have liked your product will receive notifications. This way, they will be able to learn more about your business. When you show them the activities behind the scenes, they will also connect with you on a more personal level.

Final thoughts

The importance of online business in today’s modern world cannot be neglected. This is why many platforms are emerging that let you sell your products online. Out of all the platforms available, Facebook is one of the best options available for you.

A business with Facebook is just like icing on the cake. It increases the credibility of your business in the eyes of the customers as well.

With more than 2.7 billion users available on the platform, you can create a massive market for your Facebook products. So, if you want a vast market for your products, Facebook is definitely one of the best options available.

Dani Thifa
Dani Thifa

My name is Dani Thifa and I am a husband to a clumsy wife, dad to two cute spider babies, uncle to triplets, blogger, and digital lead at #CGI.

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