Vlogging can be used as a great tool by businesses to educate and inform customers about their products and services. With the help of Vlogging, brands can add a human touch to their businesses and can provide a human face to their business.
According to a new report from Cisco, online video is today responsible for 80% of global Internet traffic. That is a lot of people consuming online videos on a daily basis. With 89% of video marketers say video gives them an excellent ROI, There is never a better moment to start a vlog.
But while vlogs may seem effortless on the screen, it takes hard work to make it look that way. Weeks of planning, preparing, and content creation goes into just one vlog. That is why it looks so effortless on-screen in the first place!
If you want to start a successful vlog then know that it will take hard work, dedication, and consistency. Once you follow the tips your vlog will be successful sooner than you know!
Following is a step-by-step guide on how to start vlogging.
Find Your Niche
No one does general vlogging. You need to find your niche so your content can revolve around it. It also narrows down your interests and helps you specialize in one area.
Different vlogging niches include:
- Game reviews
And there is much more so find one that speaks to you the most!
Know Who Your Target Audience Is
Your content is for your target audience. If you don’t understand them then chances are you will not fully connect with them. They need to be interested in what you have to say for you to be successful at vlogging.
Learn about your audience, find out what they like, what they are interested in, and the challenges they face daily. You can then incorporate all these elements into your content so they can trust you and view your vlogging.
Branding Your Vlog
Your brand is you and this encapsulates many different aspects. You need your vlog to represent you in the best way possible. Think about the goals you want to achieve through your vlogging and the tone you want to set. Use that to build your brand. Here are some important factors to take into account for branding:
- The name of your vlog should be unique, memorable, and simple
- Your social media platforms should be in consistency with your vlog brand
- Create a logo that represents your vlog in the best way
- Keep the internal branding for your videos consistent
Choose Your Platform
The digital world is constantly evolving. There are new platforms every day that you can choose from. So, where will you host your vlog content? A few options are YouTube, WordPress, DailyMotion, and many more.
Almost all vloggers use YouTube as it has the largest audience and it makes the vlogging experience extremely easy. Of course, later on, you can diversify any way you want but in the beginning, you should stick to YouTube.
Gather Your Equipment
Anyone who will view your vlog will want something that is high-quality. If the audio or video quality is low then they will not watch your vlog. This is why you need to set a budget aside from the beginning to invest in equipment.
If your budget is tight then you don’t need to spend a lot on expensive equipment. You will just have to look around and find good equipment on a low budget. However, the one thing you will need to be of high-quality is your camera.
Your camera will be your money-maker so you will need to invest in it before you start your vlog. If you want a great camera then look for one that has a flip screen feature.
This way you can look at yourself while recording and you can adjust everything accordingly. It will save you both time and effort. Once this is done another important thing to keep in mind is audio quality.
You need to have a good quality mic that will provide you with the sound you need. If you can’t invest in an expensive one then find something that is within your budget. Don’t make the mistake of using your phone as a mic. The sound quality will be extremely poor and will not go with your vlog.
Maintain a consistent quality from the beginning so people can be drawn to your channel.
Come Up With Content
Now that you have everything you need, what are you going to film? This is the part where you come up with ideas to create content that is unique and engaging.
New to the vlogging world and in the stage of setting everything up? You need to come up with content that will last for at least a month. This will make your filming process go much more smoothly. You won’t be running here and there to create content at the last minute.
Once you plan and post content and get the hang of vlogging then you can create right there and then. Such vlogs are much natural but as a beginner, you first need to get the hang of things. After that you can dive into creating content on the spot.
This is because you will need time to get used to your equipment and camera. Many people don’t know what to do in front of the camera in the beginning. This is why it takes some time to get used to it.
See how your first few videos go and then you can take it from there. Don’t be afraid to take risks when it comes to content. However, play it safe in the beginning as you are trying to attract audience to your vlogging brand.
Once you get all of this out of your way then you can focus on creating your content and uploading. Have unique content and appeal to your target audience so that they can trust your voice and content.
Come up with ideas and have the confidence to execute them no matter what it takes. It is all about having the right mindset and attitude if you want to be successful in the long run.
It will take a few months before you build a consistent brand. This is why it is important to be patient during this time. Once you put in the hard work, results will automatically come and soon you will be successful at vlogging!