The future of SEO orbit around algorithms based on artificial intelligence, machine learning, voice, and of course, the user experience.
There is no denying the fact that the world has embraced digital media faster than anticipated. People are preferring digital content over analog, because of its affordability and easy access. The benefits of digital marketing over print media are tons and the sooner the companies realize that faster they will progress.
If you haven’t yet invested a dime in digital marketing, check out these current and expected figures for the SEO industry.
- The current value of SEO marketing is set at $62 billion, which is considerably higher than the presumed.
- SEO was considered a passing fad, but that’s not true. This digital marketing strategy isn’t just growing but thriving.
- The global spending by businesses on SEO is expected to be around $100 billion this year, which will further grow by 9.72 percent each passing year for the next decade.
These aforementioned figures can be erroneous but they do reiterate the significance of search engine optimization. But isn’t Google constantly changing their algorithms? Don’t worry, there are too many loopholes available for exploitation.
The future of SEO isn’t bleak, and there are reasons for that.
More users and more searches
The internet is reaching out to more people and that too with affordability. This has largely increased the number of internet users. Not only that, but the average number of searches is also increasing and they will likely grow in the future, because of the internet that’s emerging as a fast and convenient technology.
Not to forget the possibilities of universal internet one day that Facebook, Google, and other companies are working on rigorously. This would be a game-changer with a massive outgrowth of internet users.
All of these changes will make it easier for anyone to search on the internet for anything anywhere in the world.
More search engine outlets
If Google is constantly changing its algorithms to improve the organic search, people will tend to move to other search engines. Not only the online but offline search engines will also expect radical growth due to digital assistants. Then, we could also expect the growth of individual platforms based on search engines like YouTube or Amazon.
Death of traditional marketing
Traditional marketing channels are slowly dying and they are expected to fade away soon. The world is in a transition but it will entirely shift on digital media one day.
But it’s not rainbows and stars after all for the future of SEO
The growth prospects for SEO are immense but it’s not without risks. The following are the reasons why SEO might witness a decline.
Too much competition
What turned out to be an exclusive benefit of internet marketing i.e. low cost of entry can soon diminish because of the excessive competition and rising spending by businesses. In fact, we can also expect a tipping point where all the extra spending would stop paying back.
Decreasing rank predictability
Technologies like RankBrain are incorporating real-time changes in their search processes that could only be assisted using Artificial Intelligence. This would mean more difficulties to accurately predict websites’ ranking.
Google as well as other search engines pursues the same objective as always: to facilitate user interactions in a fast and efficient way. And as it happened with the Smartphone and the famous responsive design, it is now the turn of AI, machine learning and voice searches to design the path of the next generation’s SEO algorithm.
The future of SEO as you may understand, is oblivious due to too many variables, but for now, it’s far from dead, and it doesn’t look like it would be in the future.