Are you working a full-time job and wondering how to start freelancing at the same time? A traditional career is very easy to follow. But most times, the routine gets tiring and boring.
Freelancing gives you the perfect opportunity to start doing something you love. And today, where time is the money it is even more important to start a freelancing business.
You don’t have to leave your full-time job to launch your freelancing start-up. You can devote a small portion of your time to it too. It will give you the best opportunity to spend your time and make money while working on it. Plus, it’s a perfect cushion to fall back on. But why should you start freelancing? Here is why.
Why launch a freelancing career?
A freelancing career can encourage you to achieve great heights with your personal growth. It allows you to do something you’ve always wanted to do. Many people don’t pursue their passion simply because it is not feasible for the long term. If that’s not the case, the risk is too huge to undertake.
If you already own a full-time job, you have the option to start a freelancing career on the side. The timings are always going to be flexible.
Not only, can you choose your own work hours but also have full autonomy in your decisions. Choose your designs and work plans with your own free will. The freedom of not having to agree with your supervisor is the only reward you need sometimes.
You might decide to go with the chance. But how will you start a freelancing career? This article is your guide to start a freelance business on the side of your full-time job.
How to start freelancing in 7 steps.
1. What do you want to do?
Before you start anything, it is critical that you establish your goal. Your objectives will provide you a clear path to follow. And once you set something as your goal it will encourage you to follow through with it. Not to mention, it will give you the motivation to work at something you love.
2. Pick your niche
Once you decide what you want to do, try figuring out what you want to do it about. If you’re looking to start blogging at the side, figure out your main topics. This will help people know that you’re an expert at something. Apart from that, it will also help in creating a whole experience for people who read your blog.
Make sure that your niche is something you’re passionate about and people are interested in. If people aren’t interested in it, there will be little chance of you not having a return from it either.
3. Target your audience
At the point when you decide what and why you want to do it, find the answer to another question. Who do you want to do it for? If you’re going to start a blog about traveling, then not everyone will want to read it. So, look for people who travel a lot or want to travel. Target your audience and market your freelance start-up to them.
There are many promotional tools on numerous websites that can help you in marketing to your target audience. Digital advertising on Facebook is one of them which will help your business grow.
4. Set your pricing
Many people who begin their freelancing journey as a side, treat it with less priority. They compromise on the remuneration that they are being paid and settle for less. Do not fall under this trap. Make sure that you are attaining the value for the work that you provide. Set your pricing in a similar way.
Research on what the competitive rates are according to the quality of the work, and then charge the same. People who align with your values will take you up on your offer. It is only a matter of patience sometimes.
5. Build your platform
If your freelancing business is a blog or even an e-commerce business altogether, you need a platform of your own. Many people discover what they like and decide that this is what they want to sell or serve.
But how will people find you? At this point, you need your own website. Here you can talk about your products and collect all the experience you can get. Online is the best way to start your freelancing career as a side at this age.
6. Pitch your business
Once you have started your online business, it will not grow out of thin air. You need to advertise it to people, but you need to know-how. You are not in the position to advertise as all the other big brands do.
Because it is a freelancing start-up, word-of-mouth marketing helps small businesses grow immensely. Talk to people in the same field. Network with potential businessmen that might need your services.
Pitch your freelancing career in a way that your target clients know what they’re missing out on. Focus on the value that you can add to their business portfolio. Apart from helping you grow, it creates long-lasting business relationships that will help your career get off the ground.
7. Know your priorities
Finally, while working on your freelancing business, repeat your priorities to yourself. Don’t compromise on your full-time job as you have pledged loyalty to that.
But freelancing careers often end up taking more of your time than you originally planned to devote to the business. This is why you need to set your priorities straight.
Make a clear schedule on how much time you are willing to give your freelancing business – daily and weekly. Anything between 10 to 12 hours per week is ideal for your venture to stand upright. And that should be the way to go.
These 7 simple steps will help you kickstart your freelancing business while on your full-time job. These steps do not require a large amount of time and only require your full attention for a few hours a week. If you put those in, your freelancing career can achieve great heights.